[Hiring] Marketing Manager @Estendio

Role Description

This is a 6-month contract role sitting at the intersection of B2B and B2C marketing, joining the team at an exciting moment as we take Bifrost to market in the US. Bifrost is Estendio's newest product - an AI-powered document accessibility solution built for higher education.

B2B is the immediate priority:

• Work alongside our Chief Commercial Officer and Head of Commercial on Bifrost outreach, research sprints with US university teams, and the content and messaging that supports conversations with CIOs and Academic Technology leads.
• The role may flex - either deepening the B2B focus or supporting B2C marketing execution for our other product Tailo, alongside our Senior Marketing Lead.
• Work in a fast-moving, early-stage environment where adaptability matters as much as craft.

What you'll be doing

• B2B / Bifrost (Primary Focus)
  • Build and manage targeted institution lists using Apollo and LinkedIn Sales Navigator across our key US university market segments.
  • Own end-to-end outreach sequences in Lemlist - cold email, LinkedIn messaging, and voice campaigns - targeting CIOs and Academic Technology leads.
  • Write and continuously test outreach copy, subject lines, and sequences based on open and reply data.
  • Plan and run paid research sprints (Respondent, Prolific) with accessibility teams, instructional designers, and academic technology leads.
  • Develop messaging and content that positions Bifrost in the US higher education market - thought leadership on WCAG 2.1 AA compliance, digital accessibility, and course content.
  • Build case studies, ABM content, and sales enablement materials as commercial conversations progress.
  • Create supporting collateral for validation partnerships and capability reviews with target institutions.
• B2C / Tailo
  • Support with B2C marketing execution alongside our Senior Marketing Lead - content creation, paid advertising, SEO & GEO, growth, and social media management.
• Ongoing
  • Manage Bifrost's marketing tools stack - Apollo, Lemlist, LinkedIn Sales Navigator, CRM.
  • Track and report on pipeline, conversion rates, and campaign performance.
  • Work closely with our Head of Commercial and Fractional CGO on priorities and strategy.

Qualifications

• 3–5 years of marketing experience, ideally in SaaS, EdTech, or a mission-driven startup.
• Solid B2B marketing experience - you've done cold outreach, demand generation, or B2B content and know how to write for senior business audiences.
• Comfortable with B2C execution too - campaigns, content, growth, social.
• Hands-on with marketing automation tools - Lemlist, HubSpot, Apollo, or similar.
• Familiarity with LinkedIn Sales Navigator or equivalent prospecting tools.

Requirements

• Strong copywriter - you write differently for a CIO than for a consumer, and you know why that matters.
• Comfortable when the brief changes mid-week because we learned something new.
• Adaptable - you can shift focus when priorities change without losing execution quality.
• Data-driven - you track what works, drop what doesn't, and iterate fast.
• Resilient when experiments don't land - you'll run outreach sequences and campaigns that might not work. You treat failed experiments as useful data, adjust quickly, and don't let setbacks slow execution.
• Collaborative - you work closely with commercial and product, not in isolation.
• Curiosity about the user - you genuinely want to understand accessibility teams and what they need, not just execute.

Nice to have

• Familiarity with the US higher education market.
• Knowledge of digital accessibility standards (WCAG, Section 504/508).
• Experience marketing to senior institutional buyers - CIOs, VPs, Academic Technology leads.

Benefits

• 9-day fortnight - every second Friday off. A major benefit that we all love.
• Remote working - work from home, or a co-working space. What matters is that you do your best work.
• Flexibility - core hours flexi system so you can organise your day around what works for you.
• EMI options - the hard work comes from everyone, so we want the whole team to share in the success.
• Home working budget - £150 towards your home office set-up.
• Tools and tech - MacBook as standard, plus whatever else you need to stay connected and do your best work.
• Assistive technology - we mean what we say about accessibility, and we'll set you up with the tools you need.
• Socials - quarterly in-person get-togethers with a team committed to making real impact through tech for good (and having a laugh along the way).
• Make a real impact - building inclusive tech for every mind.

Location

• Remote (Based in the UK).

Other Notes

• You must be based in the UK and have the right to work in the UK.
• Remote, with a distributed team across the UK. You'll need to be available to travel across the UK (sometimes up to Glasgow) a minimum of four times per year for company events.

Our Recruitment Process

Diversity, Equity and Inclusion are at the heart of who we are and what we do. Estendio is a Disability Confident Employer, and we aim to make your recruitment experience as accessible as possible. If you have any additional support needs, please let us know and we'll work with you throughout the hiring process.

We believe interviews are a two-way process, and finding a great fit for you and our team - ask us anything you like.

Ready to help us level the playing field? We’d love to hear from you.