Marketing Manager @Veriday

[Hiring] Marketing Manager @Veriday

Mar 12, 2025 - Veriday is hiring a remote Marketing Manager. 💸 Salary: competitive salary. 📍Location: USA.

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Role Description

As the Marketing Manager, you will drive lead generation through strategic digital marketing campaigns while maintaining Veriday’s brand integrity. Your responsibilities will encompass:

Providing a comprehensive LeadGen strategy utilizing all available LeadGen sources, including digital marketing strategies, professional networking platforms, 3rd party LeadGen partners, tradeshows & conferences, and partner co-marketing.
Determining optimal ad and social media content placements to effectively reach target audiences.
Initiating technical marketing innovation by exploring, testing, implementing, and evaluating new methods and technology that enable client acquisition, expansion, and engagement.
Proposing and developing projects focused on creating lead-generating content; publishing digital marketing materials across various platforms, including ads and social media.
Designing and executing targeted email campaigns using CRM tools to nurture leads and engage prospects.
Developing and maintaining website landing pages (WordPress) aimed at boosting brand awareness and facilitating lead conversion through strategies like lead magnets and funnels.
Identifying marketing opportunities aligned with Veriday's offerings; analyzing competitors' pricing, products, and understanding prospects' needs to enhance lead generation.
Monitoring digital traffic and social media metrics using tools like Google Analytics; optimizing strategies to enhance lead generation and overall performance.
Overseeing both organic and paid SEO efforts to ensure the Veriday website achieves optimal search engine rankings.
Providing detailed reports on growth metrics and analyzing business unit outcomes to inform strategic decisions.
Expanding successful campaigns to maximize return on investment, with a primary focus on lead generation.
Monitoring project statuses and communicating progress to team leads, ensuring alignment with marketing objectives.

Qualifications

Bachelor's degree in Marketing, Digital Marketing, Business, Web Development, or a related field.
At least 1 year of experience designing and implementing B2B lead generation campaigns for an IT services company, primarily focusing on project or managed services rather than VAR or SaaS.
5 years in a diverse marketing role targeting the North American market, with demonstrated contributions in content management, lead generation, CRM management, and data analysis.
Proficiency with tools such as Google Analytics, Google Ads, LinkedIn Ads, social media platforms, SEO practices, and email nurture campaigns.
Demonstrated experience with lead generation automation using ML, AI, or another equivalent solution.
Proven ability to analyze data to adapt programs and strategies.
A hands-on leader who can direct and contribute to a variety of marketing activities, including content, project, and program management.

Requirements

Data Analysis
CRM Management
Marketing Program Management
Content Creation and Editing
Proven Digital Strategies for Lead Generation
Experience with B2B Marketing Campaigns

Benefits

Comprehensive benefits overseen by our HR team.
Flexible Work Environment: Opportunities for remote work arrangements.
Professional Development: Access to learning resources and mentorship programs to support your career growth.
Inclusive Culture: A workplace that values diversity and fosters a sense of belonging.
Growth Opportunities: An environment that encourages agility, flexibility, and autonomy in your role.
Collaborative Atmosphere: A dynamic and fun-filled workplace that promotes a healthy work-life balance.

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📍	Be aware of the location restriction for this remote position: USA
‼	Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.

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Marketing Manager @Veriday

Marketing

Salary 💸 competitive salary	Remote Location USA
Job Type full-time	Posted Mar 12, 2025

Apply for this position Unlock 52,477 Remote Jobs

️

📍	Be aware of the location restriction for this remote position: USA
‼	Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.

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