[Hiring] Marketing Lead @matchmatch

Role Description

We are looking for a Marketing Lead who will own paid acquisition for Findies across Meta, TikTok, AppLovin, and Google Ads — scaling spend efficiently while improving unit economics and optimizing for Projected Profit. You'll directly lead the PMM and work cross-functionally with our Creative Producers and Marketing Designers to build a repeatable testing-and-iteration engine.

• Own and scale paid acquisition across Meta, TikTok, AppLovin, and Google Ads, optimizing for Projected Profit and unit economics.
• Build and run a repeatable system for testing, reporting, and creative/funnel iteration — clear takeaways, next steps, and improvement opportunities.
• Partner cross-functionally with Creative Producers and Marketing Designers: shape briefs, drive creative iteration, and turn performance data into creative direction.
• Directly lead the PMM: landing funnels, paywall/funnel experiments, and conversion optimization.
• Test and optimize new setups and approaches across channels; diversify away from single-channel dependency.
• Automate marketing processes together with the MarTech manager.
• Conduct competitor research and implement insights into traffic acquisition.

Qualifications

• 3+ years of experience in paid acquisition on Meta and/or TikTok.
• Hands-on experience across multiple paid channels.
• Experience managing marketing budgets of at least $500K per month.
• Strong understanding of key acquisition metrics and unit economics — optimizes for profit, not vanity metrics.
• Strong data analysis and interpretation skills.
• Ability to drive cross-functional partners (creative, design) without direct reporting authority.
• Great communication skills and the ability to work collaboratively.
• Upper-Intermediate English or higher.

Benefits

• Remote-first work format with access to Genesis offices in Kyiv and Warsaw.
• Flexible schedule — most of the team works roughly 9:00 to 18:00 for convenient communication.
• Learning and growth opportunities: access to an educational hub, professional communities, workshops, and specialized courses.
• Company-provided equipment when needed.
• Support for private entrepreneurs (Ukraine/Poland): assistance with tax reporting.
• Corporate doctor available in Kyiv and Lviv.
• Medical insurance (USG) for employees in Ukraine after the probation period.
• 20 paid working days of vacation (4 weeks / 28 calendar days).
• Corporate discounts on sports, education, beauty, health, clothing, cleaning, entertainment, and gifts.