[Hiring] Marketing & GTM Ops Specialist @Coverflex

Role Description

This role builds and owns the systems that make Coverflex's GTM engine scale, including automations, AI workflows, integrations, and data flows across four markets: Portugal, Italy, Spain, and Germany.

• Every SQL generated by automated outbound, every self-service signup driven by a growth experiment, and every hour of manual GTM work eliminated runs through infrastructure this person builds.
• It’s the difference between growth that scales with headcount and growth that scales with systems.

You’ll know you’re successful when, after 90 days, you’ve:

• Built and shipped GTM systems that generate or influence SQLs across our markets.
• Launched growth experiments and automated flows that drive qualified signups.

How we’ll measure success:

• Main KPI 1: SQLs — generated or influenced by motions such as referrals, partners, automated outbound, and GTM systems across markets.
• Main KPI 2: Signups — self-service signups driven by growth experiments and automated flows.

Qualifications

• Experience in GTM Engineering, Growth Ops, marketing, or sales automation.
• Strong experience with n8n or similar workflow builders.
• Experience connecting systems through APIs, webhooks, OAuth, and custom integrations.
• Hands-on knowledge of LLMs, prompt engineering, AI agents, and AI workflows.
• Familiarity with concepts like RAG and MCP.
• A strong understanding of how Marketing, Sales, Growth, and Ops work together.
• A business mindset, with a focus on growth, speed, reliability, and measurable impact.
• Strong problem-solving skills and the ability to turn complex problems into clear systems.
• Ability to own multiple projects and communicate clearly with technical and non-technical teams.
• A track record of building and shipping systems, automations, or workflows that solved a real business problem.

Requirements

• Experience building AI agents, SDR/BDR systems, or internal GTM tools.
• Experience managing, testing, and versioning prompts.
• Basic knowledge of JavaScript, Python, or SQL.
• Experience with tools like Clay, Lemlist, HubSpot, Apify, Segment, or BigQuery.
• Experience working across Marketing, Sales, Product, and Ops.
• Experience documenting systems and enabling non-technical teams to use them.
• Experience working across multiple European markets.

Benefits

• Base Salary: €30,000 – €38,000.
• Equity: Yes – Stock Options under our Equity Incentive Plan.
• Contract Type: Permanent.

Company Description

Coverflex exists to make compensation work for everyone. We turn compensation into choice — one platform, one card, one app — for benefits, meal allowance, insurance, and more.

Our platform is simple for HR and meaningful for employees. We provide choice, smarter compensation tools, and empowerment.