[Hiring] Marketing Generalist @Engineered Intelligence Inc.

Role Description

Engineered Intelligence is growing quickly, and we are looking for a Marketing Generalist to help build and scale our marketing function. This is a hands-on role with a strong emphasis on writing and communication. A significant portion of the work involves developing content for a highly technical audience of utility professionals and engineers. The successful candidate will be comfortable producing a wide range of content, including:

• Product-focused materials
• Press releases
• Case studies
• Blog posts
• Technical white papers

The role enables a broader set of marketing activities, including:

• Contributing to campaign execution and account-based marketing efforts
• Helping build and engage a growing client community
• Supporting general marketing operations to ensure consistent and effective execution across initiatives

The role requires a high degree of adaptability, with expectations to:

• Move across different types of work
• Take on multiple responsibilities
• Contribute wherever needed to support the team

Equally important is the candidate’s approach to working with AI. We view AI as a tool to improve efficiency, streamline workflows, and support day-to-day execution. The expectation is that you are comfortable using these tools where they add value. At the same time, this is a role built around human judgment, communication, and writing.

Qualifications

• A Bachelor's degree
• 3-5 years of marketing experience working at a B2B enterprise software company or experience working as a marketer on highly technical products
• Strong writing skills including the ability to translate technical content into layperson’s terms
• Ability to adapt writing style to various forms of content
• Modern tool fluency: you use AI to accelerate requirements, prototype ideas, and explore edge cases

Requirements

• Develop and manage written content, including blog posts, articles, case studies, white papers, and press releases
• Align with subject matter experts to translate technical concepts into clear, structured content
• Maintain a pipeline of content aligned with company priorities and campaigns
• Own the development and maintenance of product marketing materials
• Drive the execution of marketing campaigns, including email campaigns and content distribution
• Own the planning and execution of events, including user summits and client-facing events
• Manage conference and event logistics

Benefits

• Opportunity to join a rapidly growing business and directly shape the marketing function
• Fully remote work with offices in Calgary and Toronto
• Flexible work hours (Core working hours 10:00AM to 3:00PM)
• Autonomy with a wide range of responsibilities, opportunities for advancement, and cross-disciplinary exposure
• Stock options
• Interactive and supportive remote workplace culture
• Competitive compensation package
• Paid time off and benefits
• Health spending account