[Hiring] Marketing Executive (Content & Campaigns) @Crimson Education

Role Description

This role is ideal for someone early in their marketing career who understands sport, has a strong eye for content, and can bring campaigns to life across social media, webinars, website content, and digital assets.

What You’ll Do

• Social Media & Content Creation
  • Help grow the Crimson Athletics brand across Instagram, Meta, LinkedIn, TikTok, and other relevant channels.
  • Create social posts, reels, carousels, short-form videos, captions, hooks, and campaign content.
  • Develop fresh ideas for athlete, parent, and coach-facing content.
  • Turn complex recruitment topics into clear, engaging, and visually strong content.
  • Create content around student-athlete stories, recruitment timelines, scholarships, US college pathways, and sports-specific insights.
  • Track performance and improve content based on results.
• Campaign & Asset Creation
  • Support the execution of marketing campaigns across Crimson Athletics.
  • Help turn ideas into polished, on-brand assets that drive awareness, leads, and engagement.
  • Support webinar launches, event promotion, and campaign rollouts.
  • Create and polish webinar slide decks.
  • Support landing pages, email copy, ads, flyers, guides, case studies, and campaign visuals.
  • Coordinate asset production with marketing, design, performance, sales, and athletics teams.
• Website & Digital Content Support
  • Help strengthen Crimson Athletics’ digital presence by supporting website content, blog creation, and simple content updates.
  • Develop SEO-friendly and AI-focused content around US college recruitment, athletic scholarships, NCAA pathways, and sport-specific topics.
  • Support simple website updates and content refreshes.
  • Conduct research into industry trends, audience insights, and competitor content.
  • Help organize and maintain content assets for reuse across campaigns, sales, and social channels.
• Marketing Operations & Campaign Support
  • Support the backend setup that helps campaigns run smoothly from start to finish.
  • Support email, webinar, landing page, and campaign setup.
  • Help track campaign performance and content results.
  • Update trackers, content calendars, and campaign documents.
  • Support simple reporting on content and campaign performance.
  • Help identify what is working, what is not, and where to improve.

Qualifications

• 1-2+ years of experience in marketing, content creation, social media, sports media, or a related field.
• Strong visual eye and good design taste.
• Experience creating social media content, especially Instagram posts, reels, carousels, or short-form video.
• Strong writing skills for captions, hooks, headlines, content, and campaign copy.
• Ability to create polished slide decks and campaign assets.
• Comfortable using Canva, Google Slides, CapCut, Premiere Pro, or similar tools.
• Strong attention to detail.
• Good time management and ability to deliver on deadlines.
• Comfortable receiving feedback and making quick revisions.
• Strong communication skills in a remote team.
• Genuine understanding of athletes, sports culture, or the student-athlete journey.

Requirements

• Experience in sport, athletics, education, recruitment, admissions, or student-facing brands (nice to have).
• Knowledge of the US college athletics and recruitment landscape (nice to have).
• Experience creating webinar decks, ebooks, case studies, or lead-gen assets (nice to have).
• Basic understanding of paid social, email marketing, or campaign funnels (nice to have).
• Hands-on experience with Meta, TikTok, Google, or LinkedIn campaigns (nice to have).
• Experience with TikTok, Instagram Reels, YouTube Shorts, or short-form video editing (nice to have).
• Experience with Webflow, Marketo, ChatGPT, or simple AI content tools (nice to have).

Benefits

• Flexible working environment, empowering you to structure how you work.
• Option to work from various locations or remotely around the globe, role dependent.
• Limitless development and exposure; internal promotions and role changes made up 33% of all recruitment last year.
• $1,000 training budget per year.
• Psychologist on staff.
• Radical Candour as a feedback approach.
• A global player with 28 markets and growing.