[Hiring] Marketing Events Operations Manager @Carrum Health

Role Description

The Marketing Events & Operations Manager is the engine room of our commercial team. You will be responsible for the end-to-end execution of our event presence—from ordering the booth materials and swag to building the Marketo nurture programs that follow up with attendees. This is a highly technical, execution-focused role that bridges the gap between physical brand presence and digital demand generation.

You’re excited about this opportunity because you will...

• Campaign Builds & Lead Management: Build, test and manage campaigns in Marketo and Salesforce for email sends, nurture tracks and event-specific triggers (virtual, local and tradeshows).
• Data Hygiene/Lead Processing: Own the event list and pre-qualification workflow. Scrub, de-duplicate, and upload post-event lead lists. Convert leads to contacts and ensures proper multi-channel marketing attribution.
• Operational Logistics: Manage the event prep, including placing exhibit orders with our 3rd party partner, handling logistics, and researching/procuring high-quality brand swag and event site locations.
• Internal & External Communication: Draft professional event email sequences for attendees and create comprehensive Event Overview Documents to brief internal stakeholders and sales teams.
• Project Tracking & Reporting: Deliver weekly/monthly Campaign and Email performance reports. Provide quarterly/yearly benchmarking reporting to marketing leaders.
• Financial Partner: Conduct monthly budget reconciliation to ensure event spend is accurately mapped in Salesforce and work with our internal finance department to help with invoices, vendor payments, etc.
• System Integration: Maintain a healthy integration between our core tools: Salesforce, Marketo, Zoom and any new tools we add.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2–3+ years in a Marketing Ops or Events Ops role.
• Project Lifecycle Experience: Proven track record of managing marketing projects from ideation through to completion.
• Salesforce: Proficiency in building campaigns and managing lead/contact objects.
• Marketo: Experience building programs and managing lead flows.
• Integrations with Zoom Webinars.
• Asana: Experience using project management software to track complex workflows.
• Productivity Suites: High proficiency in Google Workspace or Microsoft 365.
• Soft Skills: Exceptional writing skills for both internal briefing and external marketing; a "no task too small" attitude; and an obsession with data accuracy.

Benefits

• Stock option plan
• Flexible schedules and remote work
• Chicago and San Francisco offices available
• Self-managed vacation days, within reason
• Paid parental leave
• Health, vision, and dental insurance
• 401K retirement plan

Company Description

We’re a health tech company that brings value-based care to the masses. We help employers deliver a memorable patient experience, immediately lower healthcare costs, and drive better outcomes and achieve this through the power of technology and human-centered design. Since launching in 2014, we’ve partnered with Fortune 500 employers and top hospitals across the nation. We’ve been recognized by Harvard Business School and featured in TechCrunch, The Los Angeles Times, Washington Post, and Modern Healthcare. We believe we’re only scratching the surface of our opportunity and we’re looking for incredible people like you to help us realize our full impact.

Carrum Health is an equal opportunity employer and encourages all applicants from every background and life experience.