Role Description
Join our team at Cleveland Clinic Indian River Hospital and experience world-class healthcare at its best. Indian River Hospital is in sunny Floridaβs Treasure Coast, committed to providing optimal family-centric and community-focused care. You will be part of a collaborative, compassionate, and innovative team of caregivers, working with state-of-the-art technology and building a rewarding career with one of the most respected healthcare organizations in the world.
As a Marketing Events Manager, you will:
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Coordinate cross-departmental marketing initiatives and partner with clinical teams to design and develop effective marketing collateral.
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Build brand awareness by planning and executing events that showcase the hospitalβs services, physicians, and expertise.
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Collaborate with executive leadership and oversee community and caregiver-focused events.
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Manage all aspects of event planning and coordination from inception to completion.
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Work remotely from 8:00 a.m. to 5:00 p.m., with local travel requirements; may work nights and weekends as needed.
A caregiver who excels in this role will:
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Manage marketing functions and coordinate interdepartmental marketing programs sponsored by clinical areas.
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Develop and monitor the annual budget.
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Participate in marketing management meetings, task forces, and groups.
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Serve as liaison and consultant between Clinical areas, Marketing areas, and other related Foundation initiatives in the implementation of organizational marketing objectives.
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Coordinate formatting, placement, and design of advertisements, brochures, and magazines.
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Utilize Clinical business goals to develop publications, newsletters, Internet content, conferences, presentations, recruitment activities, community activities, and international materials.
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Coordinate and analyze market research data.
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Analyze problems related to the perception of patient satisfaction and quality improvement; gather related data, recommend solutions, and evaluate results.
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Collaborate with staff to resolve specific satisfaction issues.
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Manage the complete process of an event including planning stage, running the event, and post-event evaluation.
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Manage operational and administrative functions to ensure events are delivered efficiently, including vendor management, project management, marketing strategy development, and volunteer coordination.
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Be responsible for event setup to include banners, step and repeat, promo items, collateral, and other necessary event tools for successful event delivery.
Qualifications
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Bachelor's Degree in Marketing or related field
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Five years of related marketing experience
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In-depth knowledge of marketing research techniques; problem solving, sampling procedures, data collection, analysis, interpretation, and presentation
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Thorough understanding of business management; statistics, program evaluation, implementation, and analysis
Requirements
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Master's Degree (preferred)
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Ability to perform work in a stationary position for extended periods.
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Ability to operate a computer and other office equipment.
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Ability to travel throughout the hospital system.
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Ability to communicate and exchange accurate information.
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In some locations, ability to move up to 15 lbs.
Benefits
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Follows standard precautions using personal protective equipment as required.
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Compliance with the influenza prevention program, which includes obtaining an influenza vaccination on an annual basis or obtaining an approved exemption.