Role Description
As our Events Marketing Manager, you'll own the full lifecycle of our events program, from the first spark of an idea to the final post-event report. This includes:
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Leading early-stage planning: setting objectives, defining the audience, scoping budgets, and building timelines.
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Sourcing and managing vendor relationships, negotiating contracts with venues, caterers, AV teams, and travel partners.
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Running the show on the ground during events.
You'll work closely with your colleagues in Marketing and Sales to ensure every event generates pipeline by:
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Driving brand awareness.
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Refining lead capture processes.
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Briefing Sales on priority targets.
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Handing off qualified contacts with the context they need to follow up fast.
What You'll Do
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Events You'll Own from Start to Finish:
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Trade shows & industry conferences (e.g., AWS re:Invent, RSA, KubeCon, VMware Explore): booth logistics, sponsorship fulfillment, staffing, lead capture, and pre/post-show campaigns, onsite management.
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Curated small-group dinners for prospects and customers: invitation lists, venue, catering, and guest experience.
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Webinars & virtual events: customer roundtables, thought leadership panels, and on-demand virtual experiences.
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VIP customer programs: advisory boards, exclusive briefings, and retention-focused hospitality.
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Field marketing events: regional meetups, happy hours, and co-hosted partner events.
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Employee events: team offsites/all-hands, and milestone celebrations which may be in person or virtual.
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Additional events as they arise.
Responsibilities
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Own the annual events calendar and budget across all event types.
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Source, negotiate, and manage vendors, venues, and AV partners.
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Collaborate with Sales and Demand Gen on pipeline goals for each event.
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Manage logistics end-to-end: registration, travel, swag, and on-site operations.
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Track post-event ROI, attendance metrics, and pipeline influenced.
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Partner with Marketing on speaker prep, session topics, and follow-up.
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Lead event debriefs and continuously improve the event playbook.
Qualifications
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5+ years of B2B events experience in SaaS or cloud/tech.
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Proven track record managing trade show presence at scale.
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Experience planning executive and VIP experiences end-to-end.
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Strong project management skills.
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Comfortable with event tech: CRM, landing page and registration creation, lead sharing, and other similar marketing tools.
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Data-driven mindset with experience tying events to pipeline outcomes.
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High urgency, ownership mentality, and bias for action.
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Occasional travel required (est. 20β30%).
Benefits
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Competitive salary.
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Fully employer-paid health benefits; 75% employer-paid dental, vision, and life insurance; and 75% employer coverage for dependents.
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For fully remote employees, a $125 home office stipend or $250 company-subsidized co-working membership.
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Unlimited PTO.
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Small, collaborative team environment.
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Opportunity to work on the cutting edge of cloud technology.