[Hiring] Marketing Events and Social Media Specialist @SafeLease

Role Description

We are looking for an Events & Social Media Marketing Specialist to run two connected programs: our trade show and event presence, and our social media across every brand in the portfolio. This is a hands-on execution role on a small team. You will manage the event calendar, execute our presence on site, and maintain an active, consistent voice across our brands on social. Marketing leadership sets strategy and budget; this role executes against both and reports on results. This is a strong fit for someone who is highly organized, thrives on a fast-moving calendar, and takes pride in well-executed programs across multiple brands.

What you will do

• Events and trade shows
  • Maintain the trade show and event calendar across all SafeLease-affiliated brands, tracking deadlines for booth space, speaking proposals, sponsorships, and registration.
  • Maintain event documentation and project tracking in Notion, keeping status current and accessible to the wider team.
  • Run end-to-end event logistics, including booth space, shipping, freight, hotel blocks, travel, staffing, setup, and teardown.
  • Coordinate vendors, including booth fabricators, printers, promotional suppliers, and show services.
  • Track association speaking and roundtable submission deadlines, which typically close six or more months ahead of an event, and prepare submissions for review.
  • Attend events in person and staff our presence on the ground.
  • Execute lead capture at each show, ensuring leads are captured accurately and routed to sales promptly.
  • Track results for every event, including leads captured, cost per lead, and spend against budget.
  • Deliver a post-event recap for each show summarizing performance and takeaways.
  • Track event spend against budgets set by the SVP of Marketing and flag variance early.
  • Source and order swag and promotional items, manage inventory, and keep everything consistent with brand standards.
  • Design event collateral and booth graphics, or prepare files for outside vendors, working within established brand standards.
• Social media
  • Run day-to-day organic social across all SafeLease-affiliated brands, including LinkedIn, Facebook, Instagram, and emerging channels.
  • Build and maintain the content calendar and write and schedule posts.
  • Adapt voice and content to each brand and audience, whether we are speaking to insurance agents, facility operators, or consumers.
  • Design and produce content, including graphics, short-form video, photography from events, and customer and partner stories.
  • Manage community engagement, including monitoring and responding to comments and messages, and escalating as appropriate.
  • Support paid social in partnership with the broader marketing team.
  • Report monthly on social performance, including reach, engagement, follower growth, and traffic.
  • Monitor competitor activity and industry conversation and share relevant findings with the team.
  • Support employee advocacy and executive presence on LinkedIn.
• Communications
  • Write and send event-related email campaigns, including pre-show outreach, meeting invitations, and post-show follow-up.
  • Partner with sales on pre-show target lists and post-show handoff.

Qualifications

• 2 to 4 years of marketing experience, with hands-on experience supporting events or trade shows.
• Experience running social media for at least one brand.
• Hands-on graphic design experience, with a portfolio of work produced for social, print, or event use.
• Comfortable designing in Canva or equivalent tools.
• Strong project management skills, including managing long lead times and overlapping deadlines across concurrent events.
• Comfort working with budgets and performance data and reporting results clearly.
• Strong writing skills across formats, including social copy, email campaigns, and vendor and partner correspondence.
• Willingness to travel approximately 25%, concentrated during event season and including occasional weekends.
• Self-directed, with the ability to own programs independently in a small-team environment.

Nice to have

• Experience in insurance, insurtech, proptech, or self-storage.
• Familiarity with Notion, HubSpot, Canva, and social scheduling platforms.
• Experience marketing to independent insurance agents or a distribution channel.
• Comfort with video editing and short-form video production.
• Comfortable using AI tools to work faster.

Benefits

• Unlimited PTO.
• Full health benefits.
• Flexible work setups.
• A culture where people want to show up to do their best work.