[Hiring] Marketing Director @Photobooth Supply Co
Mar 16, 2025 - Photobooth Supply Co is hiring a remote Marketing Director. 💸 Salary: $90,000 - $140,000 usd before bonuses. 📍Location: USA.
Role Description
Photobooth Supply Co. is seeking an experienced, aesthetic-driven Marketing Director to lead our dynamic marketing team of four in driving the growth of our photo booth hardware and SaaS products. This role is a unique blend of e-commerce, product marketing, and fast-paced SaaS execution, making it an exciting challenge for a well-rounded marketing leader.
This role is replacing our current Marketing Director, who is transitioning to a new role within the company. The new Marketing Director will work alongside them for several months to ensure a seamless onboarding process before taking full ownership of the department.
As our new Marketing Director, you will be responsible for shaping the brand’s marketing vision, optimizing e-commerce funnels, managing product-led growth strategies, and executing community-driven initiatives.
Additionally, this role will evolve into a key executive leadership position, contributing directly to the company's strategic growth and decision-making alongside the CEO. You will work closely with the Director of Operations for operational execution while collaborating with the CEO on high-level strategy. If you thrive in a high-growth, entrepreneurial, and community-focused environment, this is the perfect role for you.
Key Performance Indicator (KPI) Goals
- Increase Sales-Qualified Leads (SQLs) by 30% year-over-year.
- Increase software trials by 30% year-over-year.
- Hit all established quarterly revenue goals by driving efficient marketing execution.
- Increase website conversion rates through optimized funnel management.
- Grow organic SEO traffic and improve search rankings for decision-stage terms.
- Develop an effective influencer/affiliate program that drives measurable revenue impact.
Responsibilities
- Develop and execute end-to-end marketing strategies that drive customer acquisition and retention.
- Lead a team of four marketing professionals, ensuring alignment with business goals.
- Act as a key executive team member, making strategic decisions that impact company growth.
- Own and optimize our e-commerce and product marketing funnels, ensuring high conversion rates and aesthetic excellence.
- Work closely with the product team, attending weekly product meetings to strategize feature rollouts and marketing positioning.
- Assist in creating PRFAQs for product ideation, helping shape features based on market needs.
- Lead high-velocity SaaS product marketing, ensuring every software update is clearly communicated to the community.
- Develop messaging strategies that rebuild brand sentiment and increase adoption of software improvements.
- Build an effective influencer/affiliate program that scales beyond micro-influencers in the photo booth space.
- Explore partnerships with wedding industry influencers, event planners, and side-hustle business coaches to expand brand awareness.
- Support the CEO and key influencers in securing speaking opportunities at industry events.
- Leverage community engagement to drive word-of-mouth marketing and reinforce our position as the go-to photo booth business solution.
- Take full ownership of e-commerce funnel management, improving conversion rates and user experience.
- Audit, analyze, and revamp ads and brand creative, ensuring aesthetic excellence and high engagement.
- Implement and oversee SEO strategies to improve rankings for key decision-stage search terms.
- Develop and oversee paid media, email marketing, and organic content strategies to drive SQLs and software trials.
Qualifications
- Aesthetic-driven marketer with a strong understanding of brand positioning and visual storytelling.
- Deep expertise in e-commerce funnel optimization, with experience in Shopify or similar platforms.
- SaaS product marketing experience, ideally in a fast-release environment with a product-led growth model.
- Proven ability to translate complex technical features into compelling customer messaging.
- Experience leading high-impact go-to-market (GTM) strategies for software products.
- Experience working in an executive leadership team, contributing to company-wide strategy.
- Background in community-driven marketing, with the ability to leverage user-generated content and social proof.
- Experience working in a sales-led company and transitioning into a hybrid sales/product-led approach.
- Proven track record of managing a marketing team and achieving revenue-driven KPIs.
- Strong understanding of SEO and organic content growth strategies.
- Ability to revamp and optimize paid media campaigns with a focus on improving engagement and aesthetic quality.
Benefits
- Salary: $90,000 - $140,000 USD before bonuses.
- 🏥 Gold Standard Health Benefits
- 👴 401K
- 📚 Education Stipend
- 💻 Remote Work
- 💰 Bonus Plan
- 🏝️ Annual Retreat
- ✈️ Generous PTO and Holiday Schedule
- 💼 Quarterly Financial Meetings
- 📊 Open Book Management
- 💪 Intimate Team
- 🧑💻 Work from Home Stipend
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| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
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Salary
💸
$90,000 - $140,000 usd before bonuses
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Mar 16, 2025
|
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
