[Hiring] Marketing Demand Gen & Revenue Operations Lead @Cognota

Role Description

We’re looking for someone who owns the pipeline — who sees the entire revenue engine, finds where it’s leaking, proposes fixes with data behind them, and executes with the urgency of someone whose name is on the scoreboard.

This role sits at the intersection of demand generation and marketing operations — two disciplines that belong together and reinforce each other. The core of this role is building the engine that drives revenue and making the systems, data, and processes behind it perform at a high level.

You’ll work closely with sales — SDRs, AEs, and leadership — and be expected to show up in revenue conversations as a contributor, not just a reporter.

Key Responsibilities

• DEMAND GENERATION
  • Own pipeline contribution as a primary KPI — build, manage, and optimize the demand generation engine across paid, outbound, and partner channels.
  • Design and run multi-channel campaigns with measurable pipeline targets attached from day one.
  • Proactively identify underperforming channels and make a compelling, data-backed case for reallocation.
  • Participate in a monthly marketing-spend-to-pipeline-output review.
• MARKETING OPERATIONS
  • Own the Salesforce and HubSpot stack: data integrity, lifecycle stages, lead routing, attribution models, campaign tracking, and automation workflows.
  • Build and maintain revenue dashboards and pipeline forecasting models.
  • Translate complex performance data into clear, visual narratives for executive and cross-functional audiences.
  • Identify and close infrastructure and data-hygiene gaps.
  • Document key processes and workflows.
• SALES COLLABORATION
  • Work directly and consistently with SDRs and AEs.
  • Be the marketing voice in revenue meetings.
  • Partner with sales leadership to create feedback loops.
• STRATEGY & CROSS-FUNCTIONAL INFLUENCE
  • Challenge assumptions and propose new go-to-market approaches.
  • Evaluate, onboard, and integrate new tools into the marketing and revenue tech stack.
  • Collaborate effectively with external resources and agency partners.

Qualifications

• 4–7 years of experience in demand generation, marketing operations, or revenue operations at a B2B company.
• A demonstrable track record of pipeline contribution.
• You think in funnels and can identify every friction point and conversion rate.
• You make data-backed bets and adjust quickly when results diverge from the hypothesis.
• You’ve worked directly alongside sales teams.
• You can build a compelling, visual dashboard.
• You understand the difference between leading and lagging indicators.
• You document what you build.

Requirements

• Salesforce • HubSpot: Hands-on, admin-level proficiency required.
• Highly Desirable: Gong • Clay.

Success in the First 6–12 Months

• 30 DAYS: You’ve audited the full funnel and the MOps stack.
• 60 DAYS: A new or overhauled pipeline dashboard is live.
• 6 MONTHS: Marketing-sourced pipeline is measurably higher and clearly attributable.
• 12 MONTHS: You’re a recognized contributor to revenue outcomes across the organization.

Benefits

• Competitive compensation: CAD $120,000 - $140,000, aligned with experience.
• Opportunity to build scalable accounting foundations in a growing SaaS company.
• Close collaboration with a seasoned GTM and leadership team.
• Medical, dental, vision and extended health coverage from day one.
• Unlimited PTO.
• “You Days” when the whole company gets the day off.
• Paid time off on your birthday.
• Professional development opportunities through access to internal mentors.
• A flexible, remote-first way of working.