[Hiring] Marketing & Data Analyst @Toogeza

Role Description

Currently, we are looking for a Marketing & Data Analyst for RNK Health to own marketing and product analytics, reporting, and tracking across their acquisition channels.

• This is a hands-on role.
• You will analyze acquisition, product, and retention performance.
• Maintain tracking systems, investigate data issues, and provide clear insights for business and marketing decisions.
• Understand both marketing and the technical side of analytics, from CAC, LTV, funnels, and attribution to GTM, pixels, and server-side tracking.

What you will own

• Marketing, product & retention analytics:
  • Analyze performance across the full customer journey, from acquisition and funnel conversion to subscription performance, retention, and LTV.
  • Track CAC, ROAS, CR, cohorts, rebills, cancellations, refunds, churn, and customer lifetime value.
  • Identify trends, performance changes, and opportunities for improvement.
  • Turn the data into clear reports and actionable insights for marketing, product, and business decisions.
• Funnels and A/B testing:
  • Analyze user behavior and acquisition funnels.
  • Identify conversion opportunities and evaluate A/B tests across landing pages, pricing, and customer journeys.
• Attribution:
  • Understand how attribution works across Meta, Google, internal data, and other acquisition platforms.
  • Identify and reduce discrepancies between data sources.
  • Ensure the business is using the right data for reporting and decision-making.
• Tracking:
  • Set up, maintain, and troubleshoot tracking through GTM.
  • Include Meta and Google pixels, Conversion APIs, client-side and server-side events, deduplication, and marketing platform integrations.
• Data accuracy:
  • Ensure data accuracy and consistency across reporting systems.
  • Proactively identify discrepancies before they impact business decisions.

Qualifications

• 3+ years of experience in marketing, product, or data analytics.
• Strong experience with Mixpanel, GA4, or similar analytics platforms, including funnels, events, user behavior, and conversion analysis.
• Strong Google Tag Manager (GTM) experience, including event setup, debugging, and web and server-side tracking.
• Hands-on experience with Meta and Google pixels, Conversion APIs, and other marketing platform integrations.
• Strong understanding of attribution across marketing platforms and internal data.
• Strong understanding of CAC, ROAS, CR, LTV, retention, churn, cohorts, and subscription performance.
• Hands-on experience with BigQuery, GCP, and large marketing/customer datasets.
• Strong SQL and Google Sheets / Excel skills.
• Strong attention to detail and ability to independently identify and resolve data and tracking issues.
• Ability to turn complex data into clear, actionable insights for business and marketing teams.

Nice to have

• Experience in telehealth, healthcare, or another subscription health business.
• Understanding of healthcare marketing and data compliance.
• Tableau and/or Looker Studio.
• TikTok, Snapchat, or other paid media platform tracking experience.
• Affiliate tracking / Everflow experience.

Company Description

RNK Health is a fast growing telehealth brand. We help people get treatments like NAD+, sermorelin, tirzepatide, semaglutide, and B12 — prescribed by licensed providers and shipped to their door. We run our own ads, funnels, creative, email/SMS, affiliates, and analytics.