[Hiring] Marketing Data Analyst @Expedock

Role Description

This role sits within our client's Lettings and Marketing Team, and owns the data and insight backbone of the advertising, phasing, and communications activity across the student portfolio. You'll sit at the intersection of data analysis and marketing, turning numbers into decisions that help our homes get seen, phased, and let well. Reporting into the Head of Lettings and Marketing, you will work closely with the Lettings Operations Manager.

Key Responsibilities

• Advertising Management
  • Identify the best platforms to advertise our properties through marketing research and performance analysis.
  • Set up adverts and manage the phasing of adverts using market research and city knowledge.
  • Track and report on third-party advertising platforms, including ROI analysis and new platform opportunities.
  • Own ongoing performance analysis across platforms and adverts, providing clear reporting and recommendations.
  • Audit advertising data quality within the CRM system.
  • Maintain and optimise all online advertising systems, including our website and Google adverts.
  • Keep internal tracking systems up to date and accurate.
  • Provide management reports on ROI and other KPIs.
• Market Research
  • Analyse competitor listing strategy, pricing, and lease-up velocity.
  • Make recommendations for B&B’s listing strategy and pricing.
  • Analyse enquiries, viewings, and reservation requests versus historical performance to identify trends.
  • Provide management reports on market research findings and recommendations.
• Tenant Communications
  • Be the key point of contact with existing customers to help them navigate the lettings season.
  • Inform tenants of the viewings process and strategy.
  • Keep tenants updated on the lettings progress of their property.
  • Work with the Customer Services team to report and resolve issues during the lettings season.
  • Support the Head of Department in navigating the first year of tenancies impacted by the Renters Rights Act.
• Brand & Communications
  • Help shape the format and tone for all outbound communications.
  • Contribute to and monitor adherence to guidelines for different communication types.
• Enquiry Generation
  • Manage leafleting campaigns and report on their impact.
  • Help organise events to generate enquiries.
  • Analyse and report on enquiry generation performance.
• Social Media
  • Create and manage B&B’s social media strategy.
  • Support targeted advertising campaigns.
  • Analyse and report on social media performance.
• Office Management
  • Set up the local office for the peak lettings campaign.
• Budget Tracking
  • Track all spending against the marketing budget with support from the Head of Department.

Qualifications

• Experience in building data dashboards using analytics tools.
• Experience in analysing large datasets and extracting key insights.
• Using AI to optimise analytics and efficiency.
• Advanced skills in using Excel and Google Sheets (pivot tables, lookups, etc.).
• Experience of managing data quality and reporting across multiple platforms.
• Confidence in presenting written and verbal data insights to non-technical colleagues and senior management.
• Practical, flexible, hands-on approach.
• Ability to prioritise and manage own workload and communicate progress clearly.
• Sharp attention to detail.
• Inquisitive approach to data.

Requirements

• Familiarity with major student property portals (Rightmove, SpareRoom, Student.com, UniHomes).
• Social scheduling tools plus basic design skills (Canva, etc.) for social content.
• Experience with the setup and management of Google adverts and website traffic tracking.

Technical Requirements

• Fiber internet (PLDT Fiber, Converge, Globe Fiber, etc.) - recommended speed of 100/50 Mbps.
• Backup internet (mobile hotspot or secondary ISP) capable of at least 20 Mbps.
• Quiet, conducive home workspace.
• OPTIONAL: Wired Ethernet connection preferred during work hours.
• OPTIONAL: Power backup (UPS) if the location experiences frequent outages.

Benefits

• HMO coverage and leave credits become available after three months of engagement.
• Supportive Remote Environment: Work from home alongside a collaborative team that values growth and mutual success.
• Structured Engagement & Training: Start strong with a structured engagement program and client-specific training.

Candidate Data & Privacy Notice

By submitting your application to Expedock, you acknowledge and consent to the collection, use, and processing of your personal information for recruitment and hiring purposes. Your information will be used to evaluate your qualifications and suitability for current and future roles, communicate with you throughout the recruitment process, improve our hiring processes and overall candidate experience, and maintain talent pools for future opportunities, where permitted by law. We handle candidate data with care and in accordance with applicable data protection and privacy regulations. Your information will only be accessed by authorized team members and will not be shared with third parties without your consent, unless required by law.