[Hiring] Marketing Creative Producer @Moon Active

Role Description

We are looking for a sharp, data-driven Marketing Creative Producer to join our Marketing Creative team. In this role, you will act as the bridge between high-level creative strategy and execution, driving the production of high-impact marketing assets for our top-grossing mobile games. You will play a pivotal role in translating marketing insights into concrete creative concepts.

• Translate the department’s strategy into actionable briefs by personally creating gameplay ideation mockups, game mechanics wireframes, and AI vibe-coded prototypes to visually define the narrative, hooks, and psychological triggers for all video and static creatives.
• Partner with Art and Animation Leads to oversee the implementation of concepts, providing creative direction and vision while relying on the Leads to manage technical execution and artistic quality.
• Work closely with Project Managers to align creative concepts with production capacity and timelines, ensuring a seamless workflow from ideation to delivery.
• Analyze creative performance reports (provided by the UA team) to extract actionable insights, refining future briefs and optimizing for KPIs like IPM and CTR.
• Conduct ongoing competitor research and market analysis to identify new trends, mechanics, and visual styles that can be adapted into our creative roadmap.
• Drive a continuous feedback loop, actively managing the iteration process and creating variations of winning concepts to maximize longevity and scale.

Qualifications

• 3+ years of experience in a Creative Producer or Marketing Strategy role within the mobile gaming or performance marketing industry.
• Proven experience writing detailed creative briefs for design and animation teams.
• Strong understanding of mobile marketing KPIs (CTR, IPM, ROAS, Retention) and the ability to interpret data to drive creative decisions.
• Excellent communication skills, with the ability to articulate complex creative ideas to both artistic and technical teams.
• Experience working in a high-volume, fast-paced production environment.
• Fluent English (written and spoken) - essential for brief writing.

Requirements

• Proven knowledge and usage examples with advanced AI tools (Gemini, ChatGPT, Cursor, etc.).
• Experience working on Casual, Puzzle, Hypercasual or Social Casino titles.
• Background in User Acquisition or Product Marketing.
• Familiarity with project management tools (Monday.com, Jira).

Benefits

• Join a global, data-driven company with a unique product and a strong R&D center.
• Work in an exceptional, innovative, and dynamic environment.
• Enjoy full transparency and open communication with colleagues.
• Take advantage of tremendous opportunities for growth and career advancement.
• Influence and help build personalized product experiences for millions of users.