Role Description
The Marketing Coordinator has a working knowledge of client accounts and a strong understanding of the marketing tools and tactics at our disposal to execute successfully within our focused campaigns. This role executes plans and direction set by the Director of Brand & Marketing and the Brand Strategist, serving as the backbone of hands-on marketing production at BOI.
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Serves as marketing execution supporting clients, working from direction set by the Director and Brand Strategist.
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Responsible for writing & assembling content & digital assets to support the tactical execution of marketing campaigns.
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Executes weekly social media posts and evaluates client channels for weekly boosting.
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Manages client social media accounts daily; responsible for executing on shared strategy including scheduling, publishing, and follower engagement.
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Writes & builds clients' emails and newsletters in preparation for BOI internal review and execution.
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Executes campaign calendars and promotional timelines with the Director and Brand Strategist.
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Produces and updates website/event-page content from approved copy and direction.
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Provides consistent reporting on campaign performance (opens, clicks, registrations).
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Keeps campaign assets, calendars, and shared trackers (e.g., Asana) up to date and organized.
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Coordinates directly with part-time, task-based support on hand-offs for email builds and social scheduling.
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Supports e-learning/CPE program logistics.
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Supports the Director and Brand Strategist in one-off marketing requests that require attention to detail and timeliness.
Qualifications
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Strong verbal and written communication skills.
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Experience in email marketing and social media management.
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Ability to work from an approved brief rather than generating strategy independently.
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Experience in account coordination across multiple client accounts.
Requirements
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Proficiency in marketing tools and tactics.
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Ability to execute plans and direction set by senior marketing staff.
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Strong organizational skills to keep campaign assets and trackers up to date.
Benefits
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Opportunity to work in a dynamic marketing environment.
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Collaboration with experienced marketing professionals.