[Hiring] Marketing Coordinator @Rocky Talkie

Role Description

This role is for a highly organized marketer who enjoys bringing complex projects to life and ensuring great ideas become great execution. You'll work closely with brand, creative, product, operations, and external partners to coordinate and execute marketing initiatives that help Rocky Talkie reach new customers and better serve existing ones.

This role provides support across our marketing execution, with a focus on four core areas:

• Campaign management
• Website and marketplace management
• Project management and coordination
• Performance reporting

You'll help bring campaigns to life across every customer touchpoint, from product launches and promotional campaigns to email marketing, website content, retail initiatives, and partnerships.

As Rocky Talkie grows into new markets, activities, and professional use cases, the complexity of our marketing efforts continues to increase. Success in this role requires balancing strategic thinking with exceptional project management and execution. The ideal candidate enjoys creating structure, coordinating teams, and ensuring important work gets across the finish line.

As a small team, every role at Rocky Talkie is highly entrepreneurial. This position requires someone who is comfortable owning projects, solving problems independently, and contributing wherever needed to support the broader marketing team.

Responsibilities

Campaign Management

• Coordinate with the internal brand and creative teams and agency partners to plan and execute marketing campaigns across paid media, email, affiliate, and partner channels.
• Help manage promotional calendars and campaign timelines across multiple concurrent initiatives.
• Coordinate the development and delivery of creative assets with internal team members and external partners.
• Work closely with internal stakeholders and external partners to ensure campaigns launch on schedule and align with broader business objectives.

Website & Marketplace Management

• Maintain, optimize, and merchandise Rocky Talkie's digital storefronts across Shopify, Amazon, and other channels.
• Coordinate updates to product pages, landing pages, navigation, promotional content, educational resources, business listings, and merchandising placements.
• Work closely with brand, creative, and product teams to ensure product information, imagery, and messaging remain accurate and up to date.
• Support the creation, testing, and optimization of website content to improve customer experience and conversion rates.
• Manage updates to Amazon listings, A+ content, storefronts, product imagery, and other marketplace assets.
• Help identify opportunities for experimentation through A/B testing, content improvements, and merchandising adjustments.
• Monitor website and marketplace performance to identify issues, opportunities, and areas for continuous improvement.

Project Management & Coordination

• Manage the systems, processes, and project workflows that keep the marketing team operating efficiently.
• Identify opportunities to improve team processes, communication, and project management as the company grows.
• Identify potential roadblocks, communicate risks, and help teams proactively solve problems before they impact execution.
• Coordinate external agencies, freelancers, vendors, and marketing partners to ensure projects are completed on time and to a high standard.

Reporting & Insights

• Maintain regular reporting cadences and marketing performance dashboards.
• Analyze campaign, website, and sales performance to identify trends and opportunities.
• Conduct competitor research and monitor market activity to help inform marketing decisions.
• Translate data into clear recommendations and actionable insights for leadership and the broader team.

Qualifications

• 2–5+ years of experience in marketing, project management, e-commerce, or related roles.
• Experience coordinating and executing multi-channel marketing campaigns.
• Strong organizational and project management skills.
• Proven attention to detail and follow-through across multiple concurrent initiatives.
• Comfort working cross-functionally and driving projects to completion.
• Excellent written and verbal communication skills.
• Experience working with marketing analytics, reporting tools, and performance data.
• Extra consideration given to candidates with experience in consumer electronics, outdoor industry, e-commerce, or technical products.

Preferred Tools & Platforms

• Experience with some or all of the following platforms is a plus:
• Shopify
• Amazon Seller Central
• Google Merchant Center
• Meta Ads
• Google Ads
• TikTok Ads
• Affiliate marketing platforms (Impact, ShareASale, AvantLink, etc)
• Klaviyo or similar email marketing platforms
• Google Analytics (GA4)
• Microsoft Excel and Google Sheets

Benefits

• Healthcare Plan (Medical, Dental, and Vision)
• Retirement Plan with Matching
• Paid Time Off (Vacation, Sick, and Holidays)
• Paid Family Leave (Maternity, Paternity)
• Paid Short Term & Long Term Disability
• Performance-Based Bonus
• And of course, plenty of Rocky Talkie gear to fuel your next adventure!

Salary Range

$70,000 – $80,000 annually, plus eligibility for a performance-based bonus. Final compensation will depend on experience, skills, and alignment with the role. We offer health insurance, short term/long term disability, 401K matching, PTO and more!

Applications will be reviewed on a rolling basis. We anticipate accepting applications until June 21, 2026, though the position may close earlier if a strong candidate is identified. Applicants are not required to disclose their age or dates of schooling in their resumes.