[Hiring] Marketing Communications Specialist @Electronic Security Association Inc

Role Description

The Marketing Communications Specialist supports the execution of ESA’s marketing, communications, and digital growth initiatives across core programs including the Electronic Security Expo (ESX), National Training School (NTS), ESA membership, and other industry programs. This role is responsible for developing content, executing campaigns, and maintaining ESA’s presence across email, web, paid media, print, social media, and emerging channels. It combines traditional marketing communications with modern digital marketing functions, including email optimization, SEO and AI visibility, paid advertising, and marketing automation. The Marketing Communications Specialist works closely with internal teams, contributors, and external partners to ensure messaging is accurate, consistent, and aligned with organizational goals, while contributing to measurable growth in engagement, visibility, and conversion.

Qualifications

• 3–5 years of experience in marketing, communications, digital marketing, or a related field, or an equivalent combination of education and hands-on experience
• Strong writing and editing skills, with the ability to produce clear, accurate, and engaging content across multiple formats
• Experience executing digital marketing initiatives, including:
  • Email marketing campaigns and automation
  • Paid advertising (Google Ads, retargeting)
  • Basic SEO best practices
• Robust experience with email marketing (Mailchimp preferred)
• Working knowledge of website content management and editing
• Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator) for basic design edits and collaboration with designers
• Understanding of social media platforms and best practices for B2B engagement
• Strong organizational skills with the ability to manage multiple projects, prioritize effectively, and meet deadlines
• Ability to work independently as a self-starter while collaborating effectively with internal teams and external partners
• Strong attention to detail and commitment to accuracy across all work
• Excellent written and verbal communication skills, with the ability to interact professionally with staff, members, and industry stakeholders

Requirements

• Assist fellow staff as needed when preparing to attend trade shows, events, or when meeting a deadline
• Participate in trade shows, events, etc. as necessary
• Travel, as necessary, to conduct research for articles and provide support for various meetings and events
• Perform other duties as assigned

Benefits

• This position is not responsible for the supervision of any other ESA employee.
• Supervision received from Director Marketing.
• Work independently with minimal supervision.
• External contacts include ESA volunteers and members, instructors, trade media contacts, state industry leaders as well as state and federal regulatory personnel.

Company Description

Work is primarily sedentary in nature; no special demands are required. Extended periods of public involvement may be necessary when participating in trade shows or ESA events. Must be mobile enough to move from one location to another as needed, and to interact and communicate with attendees. Work is performed in an office setting with the exception of trade shows or ESA events. Minimal travel is required.