[Hiring] Marketing & Communications Specialist @GFT.

Role Description

The Marketing & Communications Specialist develops and executes integrated marketing and communications initiatives that promote business objectives, enhance client engagement, advance thought leadership initiatives, and increase brand visibility for assigned markets and business areas. This role contributes to the development and execution of marketing communications plans, campaigns, and programs, requiring strategic thinking, impactful writing, audience-focused messaging, and disciplined execution. A successful marketing specialist is a versatile self-starter, detail-oriented, and able to balance short-term deadlines against long-term goals. Must manage time and coordinate resources effectively while maintaining a focus on strategic objectives, quality standards, and continuous improvement. The employee must bring a proactive, professional, and creative approach; be an effective listener; and clearly communicate in both written and oral presentations.

• Support the development, execution, and measurement of marketing communications plans, strategies, and tactics in support of assigned focus areas.
• Help align marketing activities with GFT’s Strategic Plan and business priorities.
• Understand business line positioning, differentiators, client needs, and industry trends to develop and execute thought leadership strategies.
• Evaluate marketing effectiveness through measurable results.
• Partner with technical professionals and business leaders to translate complex ideas into clear, compelling marketing messages and communications.
• Collaborate with subject matter experts and MarCom leaders to coordinate and execute integrated marketing campaigns across channels.
• Develop and maintain marketing communications materials, including award submissions, announcements, presentations, website copy, collateral, email communications, and social media materials.
• Coordinate trade shows, conferences, and special events, including planning support, logistics, promotional activities, and post-event follow-up.
• Track marketing activities and performance metrics, contributing insights to support continuous improvement and informed decision-making.

Qualifications

• Bachelor’s degree in communications, marketing, or related field.
• 5+ years of experience in corporate communications or marketing.

Requirements

• Experience marketing professional services, architecture, engineering, construction, consulting, or related industries.
• Certified Professional Services Marketer (CPSM) certification.

Benefits

• Remote work environment.
• Comprehensive benefits package including wellness programs, parental leave, and pet insurance, in addition to medical, dental, vision, disability, and life insurance.
• Tax-deferred 401(k) savings plan.
• Competitive paid-time-off (PTO) accrual.
• Tuition reimbursement for continued education.
• Commitment to professional development, access to internal and external training programs, and support of active participation in professional organizations.
• Incentive compensation for eligible positions.