[Hiring] Marketing Communications Manager @Coloplast A/S

Role Description

The Marketing Communications Manager serves as an integral part of the marketing team supporting the development and implementation of key marketing communications strategies. This role translates marketing strategy, customer insights, and business priorities into integrated communications programs that increase awareness, improve education, remove barriers to treatment, and support patient and healthcare professional action.

• Lead communications strategy and execution for Men’s Health market development priorities, including patient awareness, healthcare professional education, referral development, treatment pathway support, and other programs designed to expand therapy access and adoption.
• Translate market research, voice-of-customer insights, patient journey findings, and business priorities into clear audience strategies, messaging frameworks, campaign plans, and communications deliverables.
• Develop and manage integrated, audience-centered campaigns across digital, social, email, web, print, video, paid media, field enablement, events, and other relevant channels.
• Partner with Market Development and Product Marketing to define campaign objectives, target audiences, calls to action, channel roles, success measures, and optimization plans.
• Create communications that help patients and healthcare professionals understand Men’s Health conditions, treatment options, and pathways to care while maintaining appropriate balance, accuracy, and compliance.
• Lead creative and content development from brief through final execution, including agency direction, concept development, copy, design, production, review, approval, launch, and ongoing optimization.
• Manage external agencies and vendors, including scopes of work, timelines, budgets, deliverable quality, and performance.
• Partner with Digital Marketing and Marketing Automation to support audience segmentation, customer journeys, lead generation, nurture strategies, and measurement.
• Equip field teams and business partners with approved market development tools, campaign guidance, and communications resources that support consistent execution.
• Coordinate cross-functional review and approval of materials, serving as a PromoMats owner, creator, and reviewer and ensuring adherence to Legal, Regulatory, Medical, Brand, and Compliance requirements.
• Ensure all communications align with Coloplast brand standards and provide a consistent customer and patient experience across channels.
• Establish campaign key performance indicators, monitor results, share insights, and recommend changes to improve performance and business impact.
• Maintain visibility to market development communications plans, priorities, dependencies, budgets, and risks through clear project management and stakeholder updates.
• Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the MedTech Code of Conduct, and company policies.
• Other job duties as assigned.

Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field required; advanced degree preferred.
• 5+ years of progressive experience in marketing communications, integrated marketing, market development communications, patient marketing, or a related discipline.
• Experience developing integrated campaigns and communications programs that move audiences from awareness to action.
• Experience working in a regulated environment such as medical device, healthcare, or pharmaceuticals strongly preferred.
• Demonstrated experience leading cross-functional projects and managing creative, digital, media, or production agencies.
• Experience managing projects, budgets, timelines, review processes, and multiple priorities simultaneously.
• Ability and willingness to travel up to 10%.

Preferred Qualifications

• Strong strategic communications, messaging, storytelling, and content development skills.
• Ability to translate complex clinical, market, and business information into clear, useful communications for different audiences.
• Proactive self-starter who identifies opportunities, solves problems, and executes with speed and accountability.
• Strong understanding of audience journeys, omnichannel communications, campaign measurement, and optimization.
• Excellent written, verbal, presentation, facilitation, and stakeholder-management skills.
• High level of project management, organization, attention to detail, and follow-through.
• Ability to lead through influence, build alignment, and make sound decisions in a fast-moving cross-functional environment.
• Creative and critical thinker with a practical, results-oriented approach.
• Proficiency in Microsoft Office; experience with content review, digital asset, marketing automation, analytics, and customer relationship platforms preferred.
• Open-minded, collaborative, agile, and comfortable working across a global organization.
• Ability to consistently work and lead with ethical integrity and personify Coloplast’s Mission, Vision, and Values.

Benefits

• Comprehensive medical, dental, and vision insurance plans to keep you and your family healthy.
• Access to company sponsored wellness programs and mental health resources.
• Paid leave of absence for qualifying events and generous paid parental leave for both birthing and non-birthing parents.
• A competitive 401(k) plan with company match that vest immediately.
• Financial planning services to help you secure your future.
• Corporate discount programs for goods and services.
• Generous paid time off, flexible work hours, and flexible work arrangement options.
• Opportunities for continuous learning and career advancement through training programs, mentorship, and tuition reimbursement.
• Recognition programs to celebrate achievements and contributions, including peer recognition, bonuses, awards, and special events.
• A supportive work environment where everyone feels valued, and has a sense of belonging.
• Participate in team-building activities, volunteer opportunities, and company-sponsored events.
• Sustainability strategy that outlines our ambitions for how to run our company in a more sustainable way.
• The compensation range for this position is $118,000 - $135,000.