[Hiring] Marketing Communications Manager @Neogen Corporation

Role Description

Join a dynamic, global marketing team that helps drive growth for a worldwide leader in food and animal safety. In this role, you will shape the integrated marketing communications strategy for a diverse portfolio of solutions that help protect the global food supply.

Working across regions, functions, and industries, you will develop compelling campaigns, thought leadership, and customer-focused content that engage audiences throughout the buyer journey. This is an opportunity to help define the future of marketing at Neogen by leveraging data, testing, and demand generation strategies to drive awareness, engagement, pipeline growth, and customer retention.

Qualifications

• 5+ years of experience developing integrated marketing communications, brand marketing, campaign strategy, or related marketing programs
• Experience developing and executing multi-channel marketing campaigns
• Experience developing messaging, content, or marketing programs for defined customer or industry segments
• Experience managing multiple concurrent projects and cross-functional workstreams
• Experience collaborating with internal stakeholders and external partners or agencies
• Experience translating complex technical, scientific, or business information into clear and engaging marketing content
• Strong written and verbal communication skills
• Strong project management and organizational skills
• Ability to independently manage priorities, timelines, and deliverables
• Strong attention to detail and ability to review content for consistency, quality, and alignment

Requirements

• 5 to 7 years of relevant marketing communications experience
• Experience within food safety, food manufacturing, life sciences, diagnostics, or another B2B technical industry
• Experience developing industry-focused marketing programs and audience segmentation strategies
• Experience with demand generation, lead nurturing, customer journey mapping, re-engagement campaigns, or conversion optimization
• Experience developing marketing strategies for multiple geographic regions or global markets
• Experience partnering with technical, scientific, regulatory, legal, and commercial stakeholders
• Experience developing thought leadership content and industry-focused campaigns
• Experience using marketing analytics, testing, and performance data to optimize campaigns
• Experience working with marketing automation, CRM, content management, or digital marketing platforms
• Experience managing agency or external creative partnerships

Benefits

• Strong strategic thinking and ability to connect marketing activity to business goals
• Ability to influence across functions and geographic regions
• Strong storytelling and content development capabilities
• Ability to understand complex customer needs and translate them into effective messaging
• Strong analytical mindset and comfort using data to improve marketing performance
• Ability to work effectively in a global, cross-functional environment
• Strong judgment and ability to balance competing priorities
• Customer-focused approach to marketing strategy and execution
• Curiosity and willingness to test, learn, and continuously improve
• Strong collaboration and stakeholder-management skills