[Hiring] Marketing Communications Manager @Alight

Role Description

As part of an industry-leading team, you will be a key member of the Retiree Health Engagement Services Strategy team. You will develop scalable and ongoing consumer-focused campaigns and engagement strategies promoting products, services, tools and benefits.

Responsibilities

• Developing and ensuring accuracy of multi-channel campaigns focused on retiree engagement strategy.
• Supporting daily operations related to client-facing transition, Age-in/Retire-in, and ongoing retiree engagement programs. Collaborating with the Client Management team on these initiatives.
• Building and refining the ways the organization engages potential and existing B2C and retail customers by exploring and leveraging traditional, innovative strategies.
• Serving as a brand ambassador, collaborating with the Creative team to align programs with the Retiree Health and Alight brands. Developing strategies to enhance brand awareness.
• Representing teams in cross-functional initiatives that have impact throughout the retiree lifecycle.
• Utilizing your experience focused on the needs of Retirees, understanding of personal behaviors, organizational and industry insights. Developing a true “lifecycle” Marketing value proposition that drives consistency in programs.
• Identifying synergies and continuously seeking out efficiencies throughout all communication programs and channels.
• Collaborating with Retiree Health Engagement Services leadership to transform operations into a scalable, omni-channel, automated, and data-driven solution.

Qualifications

• Demonstrate expertise in creating specialized communication and educational materials within the healthcare sector, with a particular focus on Medicare and individual or family populations.
• 5+ years’ experience using Market Research, Marketing Metrics and program analytics to create performance benchmarks and measure attribution and campaign effectiveness.
• Have proven experience in utilizing internal and external resources to develop and implement programs, along with excellent stakeholder management and consulting expertise.
• Be experienced in the insurance and retiree industry, particularly those familiar with employer-driven, affinity partnership, and retail-focused products and services.
• Demonstrate in-depth knowledge of the retiree marketplace and proven experience delivering wellness content using data, research, and insights to achieve results.
• Possess ability to manage multiple bodies of work with different Marketing objectives with an eye toward identifying commonalities and scalable delivery opportunities.
• Demonstrate ability to serve as a true champion for the consumer. Exhibit passion and empathy to build meaningful engagement solutions by understanding their needs and desires.
• Have advanced education in Marketing, Advertising, Communication, Business or another related field.
• Display dynamic written and verbal communication skills.

Requirements

• By applying for a position with Alight, you understand that, should you be made an offer, it will be contingent on your undergoing and successfully completing a background check consistent with Alight’s employment policies.
• Background checks may include some or all the following based on the nature of the position: SSN/SIN validation, education verification, employment verification, and criminal check, search against global sanctions and government watch lists, credit check, and/or drug test.
• Alight requires all virtual interviews to be conducted on video. Please be aware that Alight is a camera-on culture and may require occasional travel to one of our physical office locations.

Benefits

• Comprehensive total rewards package supporting mind, body, wallet, and life.
• Health, dental and vision coverages starting Day One.
• Wellbeing programs.
• Retirement plans with contribution matching.
• Generous time off and parental leave.
• Continuing education and career growth opportunities.
• Flexible working arrangements.