[Hiring] Marketing & Client Engagement Specialist @Inside Out Hiring

Role Description

The client is seeking a proactive, creative, and action-oriented Marketing & Client Engagement Specialist to drive our marketing initiatives and take charge of initial lead engagement. You will manage external marketing agencies, oversee creative ad content (social media/video), drive direct lead outreach (calls, texts, emails), and nurture relationships with past clients to generate referrals.

Key Responsibilities:

• Marketing Oversight & Creative Direction
  • Agency & Asset Review: Manage external advertising agencies/vendors to ensure marketing materials, video ads, and campaign copy align with company standards prior to public launch.
  • Social Media & Ad Campaigns: Help plan, post, and track creative advertising campaigns across Facebook and other relevant social media platforms to attract residential leads (roofing, siding, and general contracting).
  • Out-of-the-Box Lead Generation: Brainstorm and execute unconventional or creative digital and local marketing ideas to increase brand visibility.
• Lead Management & Direct Outreach
  • Immediate Response: Rapidly follow up with incoming marketing leads via phone calls, SMS/texts, video chats, and emails to qualify potential clients before they reach out to competitors.
  • Outbound Calling: Proactively call prospective clients and conduct check-ins with past clients to nurture relationships, request reviews, and generate referral business.
  • Database & Pipeline Hygiene: Organize lead data, keep track of client communication logs, and coordinate with technical team members managing CRM software (GoHighLevel/HousePro).
• Cross-Functional Collaboration
  • Collaborate closely with the Owner, Local Administrative Assistant, and Tech/CRM Specialist to align marketing efforts with overall business capacity and general contractor operations.

Qualifications

• 2+ years of experience in digital marketing oversight, social media ad management, or sales development/outbound lead response.
• Strong interest or prior background in residential construction, roofing, siding, or general contracting.
• Exceptional verbal and written English communication skills.
• Comfortable and confident making outbound phone calls and sending text/video messages to prospects.
• Familiarity with social media ad management platforms.
• Experience or basic familiarity with CRM tools like GoHighLevel or HousePro is a strong plus.
• Proactive, resourceful, self-motivated, and comfortable taking initiative in a fast-paced environment.
• Ability to show examples or a portfolio of past marketing work/campaigns.

Requirements

• C1 English level is required; the selected candidate will be speaking strictly in English during their whole shift.
• Submit your resume and audio recording in English.

Benefits

• Part Time to transition to Full Time (20 hours).
• Compensation: $8 - $10 per hour.
• Work Schedule: Monday to Friday, within 9:00 AM to 6:00 PM EST.
• Target Start Date: ASAP.