[Hiring] Marketing & Business Coach @Lean Marketing

Role Description

This role is for a Marketing & Business Coach who wants to coach at scale and take ownership of client outcomes. At Lean Marketing, you’ll coach and influence real businesses using proven IP inside a fast-growing company with high standards and zero tolerance for passengers.

Lean Marketing exists to help business owners stop guessing and start growing. Using the frameworks behind Allan Dib’s The 1-Page Marketing Plan , we help entrepreneurs build clear marketing systems, make better decisions, and create momentum in their businesses. This role is where that IP comes to life — turning strategy into results.

What you’ll do

• Coach active clients using Lean Marketing IP, ensuring consistent progress toward defined marketing and business growth goals.
• Run high-impact coaching calls (1:many and structured 1:1) focused on diagnosis, prioritization, clarity, and next best actions.
• Create & review client marketing plans, messaging, and funnels, diagnose business and funnel constraints and prescribe the highest-leverage next actions.
• Hold clients accountable to 90-day goals and KPIs, tracking progress and intervening when momentum stalls.
• Guide clients in building or improving in-house marketing systems and teams, not outsourcing chaos.
• Communicate with clients via async channels (written feedback, Looms, templates) to drive momentum.
• Uphold Lean Marketing coaching standards, documenting patterns, improvements, and repeatable wins to strengthen the program.

Interfaces & rhythm

• Run daily coaching calls with clients.
• Weekly internal coaching for coaches (this is where we put our coaching brains together to leverage all coaches’ skills).
• Async collaboration on Slack with team and clients.
• Ongoing feedback loops to improve IP, systems, and delivery quality.

What good looks like

• 30 days: Fully fluent in Lean Marketing IP, frameworks, and coaching cadence; successfully onboard and coach an initial book of ~10 clients; shadow and then lead coaching calls with confidence and authority.
• 60 days: Independently managing a growing client load with strong engagement; clients implementing faster, with clear priorities and fewer “stuck” moments; demonstrated judgment on when to push, when to simplify, and when to hold the line.
• 90 days: Operating at scale with consistent quality across a large client portfolio; clients hitting milestones, not just attending calls; trusted as a high-standard coach who strengthens the overall delivery team.

Metrics you own

• Client implementation velocity (plans executed, milestones hit).
• Client clarity on goals and next actions.
• Client happiness and quality scores (internal review + feedback).
• Client retention and progression within the program.

Qualifications

• Generalist marketing expertise (strategy → execution): Able to diagnose a business, design an end-to-end marketing strategy, and translate it into a clear, executable plan with priorities and sequencing.
• Copywriting & messaging fundamentals: Able to assess and improve client messaging and copy across key assets.
• Calm authority under pressure: When clients feel overwhelmed or scattered, you bring clarity, direction, and confidence — without absorbing their stress or diluting the plan.
• Comfortable leading rooms and holding the line: You can command a group, steer conversations back to what matters, and say the hard thing when a client is avoiding the real work.
• Fast-thinking, adaptable judgment: You process information quickly, spot the real constraint, and adjust in real time without needing a script or escalation.
• Prescriptive coaching over people-pleasing: You coach with conviction. You give clear recommendations, make decisions, and don’t hide behind “options” to stay liked.
• High care, high standards: You genuinely care about clients — and that care shows up as expectations, accountability, and follow-through.
• Clear written thinking and framework-driven communication: You write structured, concise feedback, think in frameworks, and can explain complex ideas simply and decisively.
• Constraint identification and leverage thinking: Quickly identify what’s actually limiting growth and know which levers to pull next to create momentum and results.
• Guiding implementation inside real businesses: Guide clients through executing strategies inside their business — teams, timelines, and systems included.
• Strong teaching and coaching communication: Explain complex ideas simply, give precise direction, and communicate confidently in both live calls and written feedback.
• Strong prioritization & judgment: Help clients focus on the right work at the right time — and manage your own workload across a large client base.
• Systems & methodology application: Comfortable working within proven frameworks and processes, applying them consistently while using judgment when edge cases appear.

Requirements

• Minimum 5 years marketing experience.
• Coaching, consulting or teaching experience of any kind.

Benefits

• Fully remote, high-trust environment: Work from anywhere. You’re measured on outcomes and standards, not time online or activity theatre.
• Total of 38 days of paid vacation: 30 days of PTO with an additional day off on your birthday, plus 7 country-specific holidays.
• Salary at $70-180k+ FTE (based on number of clients held plus performance bonuses) with growth opportunities at a company in scale mode. Beginning at 30 hours per week, we will scale this to full-time within the first 3-5 months.
• World-class IP and credibility: You’ll coach using the frameworks behind Allan Dib and The 1-Page Marketing Plan — proven, respected IP that gives you instant authority with clients.
• Coach real businesses to real results: This isn’t hypothetical coaching. You’ll help business owners make clearer decisions, implement faster, and see tangible growth in revenue, leads, and confidence.
• Scale your income with impact: As your client load grows and your quality holds, so does your earning potential. Bonus structures reward excellent coaching and client success.
• Fast-growing company, real momentum: Lean Marketing is scaling. You’re joining a team building something meaningful, not maintaining a stagnant program.
• Accelerated skill growth: Coaching 75+ businesses forces sharp thinking, better judgment, and faster pattern recognition — your skills compound quickly here.
• Recognition and celebration for wins: Strong performance is seen, acknowledged, and celebrated. Doing great work here doesn’t go unnoticed.