[Hiring] Marketing Automation Specialist @Wealth Enhancement Group

Role Description

The Marketing Automation Specialist supports the execution of campaigns such as the development and implementation of marketing and advisor engagement programs including:

• Prospect or client nurture programs
• Trigger-based communications
• General email campaigns and landing pages with forms

This role will grow to assist with specialized projects involving Marketing Cloud personalization.

This is a Remote position.

In the spirit of pay transparency, we are excited to share the base salary range for this position is $70,000.00 to $80,000.00 , exclusive of bonuses and benefits.

Qualifications

• Bachelor's degree or equivalent, demonstrated through one or a combination of the following: work experience, training, military experience, education.
• 4 years of professional email marketing experience.
• Experience in financial services industry is a plus, but not required.
• Experience and/or technical expertise with marketing automation tools: Salesforce Marketing Cloud (Exact Target), Eloqua, Pardot, or Marketo (Adobe Campaign).
• Experience with Salesforce or other major CRM.
• Experience writing SQL queries preferred.
• Strong communication, critical thinking, problem solving, prioritization, organization, and project management skills.
• Developed and deployed A/B testing measurements and results. Experience in using universal control groups for extracting insights (preferred).
• Certified Salesforce Marketing Cloud Specialist certification (or willingness to achieve certification within first year).
• Proficient knowledge of Microsoft Windows and Office Suite.
• Proficient at using AI and digital tools.

Requirements

• Use Marketing Automation to build and test various types of engagement plans for the channels of email, direct mail, and SMS.
• Collaborate with paid media, integrated marketing to build, implement, analyze, and optimize workflows through marketing automation platform (Marketing Cloud).
• Acts as “first responder” to trouble-shoot marketing automation technology issues and escalate as needed.
• Build basic performance reports for our acquisition and engagement programs using Dataroma in Marketing Cloud.
• Perform list counts as requested.
• Build marketing cloud audiences (prospect, client, and MCP segment sources).
• Report segment improvements to Director of Marketing Automation.
• Conduct A/B testing on an ongoing basis.
• Make recommendations to improve performance KPI’s and audience accuracy.
• Establish best practices for Marketing Cloud and development of emails.
• Use approved AI and digital tools to simplify work, improve service quality, and increase efficiency, while validating outputs for accuracy, privacy, and business alignment.
• Identify and escalate inaccurate information and knowledge gaps, or issues related to digital tools.

Benefits

• Training and professional development.
• Medical, dental and vision coverage (Available to full-time employees and their families).
• Health Savings Account (HSA) with employer contribution and Flexible Spending Accounts (FSA) for medical, dependent, and transit expenses.
• Life and AD&D insurance – employer paid and voluntary options.
• Short-term and long-term disability, workers compensation – employer paid.
• 401k with match and profit sharing.
• Wellness programs and resources.
• Voluntary benefits, including pet insurance.
• 18 days of paid time off (PTO), accrued annually (25 PTO days after 4 years of service).
• 12 paid holidays each year (10 pre-determined and 2 floating days).
• Paid parental leave and paid caregiver leave (Caregiver leave available after 6 months of tenure).
• Reimbursement for tuition, licensing, and other credentials (Available after meeting service requirements).