[Hiring] Marketing Automation Manager @EverCommerce

Role Description

We’re looking for a Marketing Automation Manager to join our Marketing team, supporting a portfolio of SaaS solutions for home service and remodeling professionals.

In this role, you’ll design, build, and operate scalable lifecycle journeys that drive pipeline efficiency and long-term customer value. You’ll directly influence revenue outcomes by improving conversion, velocity, retention, expansion, and cross-sell performance through a data-driven lifecycle strategy and marketing automation.

You will support the execution of end-to-end lifecycle marketing programs, from acquisition through advocacy, with a focus on building and optimizing campaigns within our marketing automation platform (primarily Marketo). This role blends strategic thinking with hands-on execution, contributing to prioritization and continuous performance improvement aligned with business goals.

You’ll collaborate closely with Growth, Digital, Customer Marketing, Sales, RevOps, and Product teams to deliver the right message to the right customer at the right time, while continuously optimizing for performance and ROI.

Campaign Execution & Delivery

• Manage day-to-day lifecycle and marketing automation activities, including campaign setup, segmentation, scheduling, QA testing, tagging, and deployment across one-time, recurring, and triggered campaigns.
• Demonstrate strong attention to detail across campaign execution, including audience segmentation, messaging accuracy, personalization, and CTA alignment to ensure a high-quality customer experience.
• QA campaigns to ensure accuracy, compliance, and on-time delivery.
• Support more complex or personalized campaign builds as needed.

Journey Architecture & Automation

• Support the development and execution of lifecycle marketing programs across acquisition, nurture, conversion, onboarding, retention, and expansion.
• Translate business and campaign requirements into scalable lifecycle programs that improve funnel performance and customer engagement.
• Ensure accurate lifecycle and campaign tracking across connected Salesforce instances, maintaining clean data, proper attribution, and alignment between marketing and sales systems.
• Build and maintain journeys that are scalable, maintainable, and aligned with platform and data constraints.

Quality, Risk & Reliability

• Maintain high standards for execution quality and campaign delivery across lifecycle programs.
• Monitor and troubleshoot data issues, journey performance, and delivery failures.
• Proactively identify execution risks that could impact customer experience or performance, and escalate with recommended solutions.

Collaboration

• Partner closely with Lifecycle Marketing Managers, copywriters, designers, and analysts to execute campaigns effectively.
• Provide input on feasibility, timelines, and execution approach during campaign planning.
• Collaborate cross-functionally to balance speed, quality, and scalability in campaign delivery.

Qualifications

• 4–6+ years of experience in marketing automation, lifecycle marketing, or CRM-related roles.
• Hands-on experience building and managing campaigns in Marketo & HubSpot (or similar platforms such as Eloqua, Pardot, or Customer.io).
• Strong understanding of segmentation, triggers, personalization, and automated journeys.
• Working knowledge of Salesforce and CRM–MAP integrations supporting personalization and closed-loop reporting.
• High attention to detail with a strong QA mindset.
• Ability to manage multiple initiatives in a fast-paced, cross-functional environment.
• Strong communication and collaboration skills.

Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid.
• Continued investment in your professional development.
• Day 1 access to a robust health and wellness benefits package, including an annual wellness stipend.
• 401k with up to a 4% match and immediate vesting.
• Flexible and generous (FTO) time-off.
• Employee Stock Purchase Program.