[Hiring] Marketing Automation Lead @Somewhere

Role Description

As we look to increase our investments into growth, we are looking for a Marketing Automation Expert that can build the backbone of data for our GTM organization. This person will ensure that our demand gen systems are working flawlessly to provide next-level customer experiences across every touchpoint. Not only will this person be in charge of our marketing automation and CRM systems, they will also design data and automation flows across the organization. This role requires excellent communication skills and will work closely with Product, Engineering, Sales and Leadership.

Qualifications

• Deep HubSpot expertise
• Basic SQL or data querying
• Webhook/API literacy
• UTM/attribution modeling knowledge
• Reporting expert
• Data Driven
• Systems & Analytical Thinking
• Demand Gen Knowledge

Requirements

• Ability to map and document complex workflows before building them
• Comfortable with data hygiene and lead routing logic
• Understands funnel stages deeply — MQL, SQL, pipeline, etc.
• Can debug a broken automation without panicking
• Paid media fundamentals
• Email nurture strategy — segmentation, sequencing, personalization logic
• Webinar/content syndication ops experience is a bonus

Nice to Have

• Experience marketing developer tools or PLG products
• Familiarity with product usage data (e.g. Amplitude, Database) feeding into marketing automation
• Some exposure to community-led or open source GTM motions

Application Instructions

To move forward successfully share the following to [email protected]:

• A short cover letter explaining why you would be a strong fit for the role, highlighting your relevant experience, achievements, and motivation for applying.
• Include your core HubSpot competencies and experience.
• Reasons for leaving your last 3 roles and share your long-term career plans.
• Your expected monthly salary in USD.
• An updated CV highlighting your key skills and experience relevant to the role.
• A video introduction link summarizing your experience and key achievements.