[Hiring] Marketing Associate @Whatnot

Role Description

Your focus will be to build marketplace liquidity by growing high-quality seller supply, activating credible local communities.

• Help us build a seller community in Japan.
• Develop and manage relationships with industry-level leaders, from influencers, sellers, and other key partners.
• Own the end-to-end planning and execution of our large marketing initiatives such as online academy, digital events or IRL events.
• Manage all social media channels & content.
• Work with GTM team to facilitate, attend, or set booth in offline events and conferences.
• Create Standout Moments & Campaigns: Use data storytelling, partnerships, and cultural insights to create moments that spark conversation and connection with key audiences.

Qualifications

• 5–10 years in consumer or category marketing, ideally in fast-paced, high-growth environments.
• Strong track record of developing and executing go-to-market, brand, or consumer marketing initiatives from strategy through launch and iteration.
• Experience building and managing external relationships with partners such as influencers, creators, agencies, sellers, media, or other key industry stakeholders.
• Influencer marketing expertise: Proven track record building and managing a roster of influencers and creators as a performance channel, driving first-time sellers and buyers.
• Creative & performance content: Ability to develop and deliver content that performs in paid ads and fuels acquisition at scale.
• Event marketing: Experience planning and executing digital and in-person events that deliver measurable growth and community engagement.
• Fluent in English and native Japanese, with a strong understanding of Japanese consumer behavior, culture, and market dynamics.

Nice to Have

• Experience at a high-growth startup, marketplace, or creator-focused platform.
• An existing network of sellers, creators, and influencers within a Whatnot product category.
• Proficiency in SQL.
• Passion for creator communities and/or categories that thrive on Whatnot (e.g., collectibles, fashion toys, TCG).
• Experience buying and selling in online marketplaces.

Benefits

• Flexible Time off Policy and Company-wide Holidays (including a spring and winter break).
• Health Insurance options including Medical, Dental, Vision.
• Work From Home Support.
• ¥140,000 home office setup allowance.
• ¥20,750 monthly allowance for cell phone and internet.
• ¥69,500 monthly allowance for wellness.
• ¥14,000 monthly allowance for commuter expenses.
• ¥693,000 annual allowance towards Childcare.
• ¥2,772,000 lifetime benefit for family planning, such as adoption or fertility expenses.
• 16 weeks of fully paid parental leave + one month gradual return to work (in addition to any local statutory leave allowances).
• Pension plans.

EOE

Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.