[Hiring] Marketing Assistant | Digital Advertising Specialist I @Job Duck

Role Description

Job Duck is seeking a highly skilled Digital Marketing Specialist to lead and optimize paid advertising efforts for a growing legal services organization. This role is ideal for a results driven professional who enjoys combining strategy, analytics, and creativity to generate high quality leads and drive measurable business growth. The successful candidate will take ownership of advertising campaigns across multiple platforms, continuously improving performance through data analysis, testing, and optimization. If you are proactive, detail oriented, and passionate about transforming marketing insights into impactful results, this opportunity offers the chance to make a meaningful contribution while working closely with leadership.

Monthly Compensation: 1,245 to 1,350 USD

• Comply with company policies, procedures, and professional standards
• Collaborate with intake and sales teams to evaluate lead quality and conversion performance
• Develop and test audience segments including custom, lookalike, in market, and retargeting audiences
• Create and maintain dashboards that provide visibility into marketing performance
• Build, launch, manage, and optimize campaigns designed to generate qualified leads
• Analyze campaign performance and implement data driven optimization strategies
• Use feedback from intake and sales teams to improve targeting and eliminate low quality lead sources
• Stay informed on platform updates, advertising trends, and legal marketing compliance requirements
• Present campaign performance reports and recommendations directly to leadership
• Own end to end paid advertising campaigns across Google Ads, Meta platforms, and YouTube
• Write and optimize advertising copy and headlines for high intent search traffic
• Report on key metrics including cost per lead, customer acquisition cost, return on ad spend, conversion rates, and lead quality
• Participate in weekly marketing and strategy meetings
• Ensure accurate attribution for phone call and form submission conversions
• Develop digital marketing advertisements for targeted audiences
• Manage daily, weekly, and monthly advertising budgets while optimizing bidding strategies
• Maintain organized campaign documentation, creative assets, and testing records
• Maintain and improve conversion tracking infrastructure using Google Tag Manager, Meta Pixel, Google Analytics 4, and CallRail
• Conduct structured testing on creative assets, ad copy, audiences, and landing pages

Qualifications

• Minimum of 3 years of hands on paid advertising experience with measurable lead generation results
• Demonstrated expertise in Google Ads including Search, Display, Local Services Ads, and YouTube campaigns
• Demonstrated expertise in Meta Ads Manager including Facebook and Instagram campaigns
• Google Ads Certification required
• Meta Blueprint Certification preferred
• Proven experience managing monthly advertising budgets of $5,000 or more
• Advanced experience with Google Tag Manager including conversion tracking, event configuration, and troubleshooting
• Proficiency with Google Analytics 4 including attribution modeling, funnel analysis, and custom reporting
• Experience with CallRail or similar call tracking platforms
• Experience creating and maintaining performance dashboards
• Prior experience in legal services, criminal defense, or a comparable professional services industry preferred
• Familiarity with legal advertising policies and compliance requirements
• Spanish proficiency preferred

Requirements

• Schedule: Monday through Friday, 9:00 a.m. to 6:00 p.m.
• Time Zone: Pacific Standard Time (PST)

Company Description

For ambitious, culturally diverse, curious minds seeking booming careers, Job Duck unlocks and nurtures your potential. We connect you with rewarding, remote job opportunities with US-based employers who recognize and appreciate your skills, allowing you to not just survive but thrive.

As a lifestyle company, we ensure that everybody working here has a fantastic time, which is why we’ve earned the Great Place to Work Certification every year since 2022!