[Hiring] Marketing and SEO Strategist @NightOwl Consulting

Role Description

We are seeking a results-driven SEO and Content Specialist to grow the online presence of a high-performing mortgage brand. This role focuses on increasing search visibility, generating inbound leads, and building brand authority across key local markets.

Key Responsibilities

• SEO Optimization
  • Optimize website pages for high-intent mortgage keywords
  • Create and manage city-specific landing pages (e.g., Orlando, Winter Park, Tampa)
  • Implement on-page SEO (titles, headers, internal linking, content structure)
  • Manage technical SEO elements (schema markup, indexing, site structure)
• Content Strategy & Execution
  • Convert weekly radio shows into SEO-optimized blog articles
  • Coordinate YouTube video publishing and optimize titles/descriptions
  • Develop FAQ-based content targeting common mortgage questions
  • Maintain a consistent content calendar
• Local SEO & Reputation Management
  • Optimize and manage Google Business Profile
  • Drive a consistent Google review acquisition strategy
  • Respond to reviews with professional, keyword-rich responses
• Digital Presence Integration
  • Ensure alignment across website, YouTube, podcast platforms, and social media
  • Link all content back to the primary website to build SEO authority
  • Maintain consistent branding across all platforms
• Analytics & Performance Tracking
  • Track keyword rankings and website traffic
  • Monitor conversion rates and lead sources
  • Provide monthly performance reports with actionable recommendations

Qualifications

• 2+ years of SEO experience, preferably in the real estate or mortgage industry
• Strong understanding of local SEO and Google ranking factors

Requirements

• Experience with content marketing and YouTube optimization
• Ability to write or coordinate clear, engaging, and informative content
• Familiarity with tools such as Google Analytics, Search Console, and keyword research platforms
• Experience editing radio, podcast, or social media videos
• Ability to create short-form content from long-form content
• Knowledge of tools and resources for video and content editing

Benefits

• Above market salary
• HMO on Day 1 for principal and two dependents
• Government-mandated benefits
• Performance-based Incentives
• Quarterly Company Events
• 1,000 PHP De Minimis
• Equipment and software provided