Role Description
We are seeking a results-driven Marketing & Outreach Virtual Assistant to help grow a new coaching business focused on helping men strengthen their relationships with their families while maintaining professional success. The ideal candidate has experience in:
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Marketing
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Sales
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Lead generation
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LinkedIn outreach
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Email marketing
Success in this role will be measured by:
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Increased LinkedIn and email engagement
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Re-engagement of existing contacts
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Meaningful prospect conversations
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Qualified leads and appointments
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Effective use of GoHighLevel
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Consistent tracking, reporting, and improvement
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Measurable contribution to business growth
Qualifications
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Proven experience in digital marketing, lead generation, sales, outreach, or business development
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Demonstrated success with LinkedIn outreach and relationship building
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Experience with email marketing and database re-engagement
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Hands-on experience with GoHighLevel, including segmentation, campaigns, workflows, or automations
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Strong written and verbal English communication skills
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Ability to write personalized, professional, and engaging outreach messages
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Strategic and analytical mindset with the ability to identify what is and is not producing results
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Verifiable previous success in marketing, outreach, lead generation, or sales
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Willingness to provide professional references who can verify previous work and results
Requirements
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Experience working with coaches, consultants, personal-development businesses, or other service-based businesses
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Experience marketing to executives, business owners, attorneys, HR professionals, or other professional audiences
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Experience developing outreach strategies for a solopreneur or founder-led business
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Experience working with sensitive or highly personal subject matter and communicating with discretion and empathy
Important Candidate Expectation
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Candidates must take the time to review the company's website, LinkedIn presence, and available business information before beginning outreach
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The successful candidate must understand the business, its philosophy, its ideal clients, and the sensitive nature of the services being offered
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Outreach must feel authentic and relationship-oriented and not like mass or generic sales messaging
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Results are the priority
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Initial success will be evaluated not only by the number of messages sent, but by measurable improvements in engagement, conversations, responses, qualified prospects, and ultimately bookings
Tools Required
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GoHighLevel
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LinkedIn
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Email marketing/outreach platforms
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CRM/database management tools
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Ability to learn and work with additional marketing and automation tools as needed
Shifts & Hours
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Part-time: Starting with a minimum 10 hours per week; flexible shift
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Weekly meeting/touch base to review progress, results, and next steps
VA Requirement
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CV
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Portfolio (if available)
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Work Reference contact
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Review Clientβs LinkedIn and Website