[Hiring] Market Manager - Bed Frame, Surface and Safe Patient Handling @Baxter International Inc.

Role Description

We are seeking a highly experienced, commercially driven Marketing Manager with a strong background in medical devices and go-to-market execution, ideally within patient monitoring or acute care solutions. In this role you operate as a business leader and sales partner for the bed frame, surface and safe patient handling segment of Baxter’s Care & Connectivity Solutions. The ideal candidate will bring a blend of marketing expertise and sales acumen, and be responsible for developing and executing marketing strategies to drive business growth, defend market share, increase brand awareness, and enhance customer engagement.

• Location: Remote (with regular domestic travel)

Key Responsibilities

• Strategic Planning and Execution
  • Develop and execute country marketing strategies to achieve business objectives, aligned with WEU marketing initiatives.
  • Work alongside regional marketing, and other in-country functions to develop and execute product launch activities to support growth for direct and indirect markets.
  • Act as a strategic partner to the sales organization.
  • Work alongside cluster Medical Affairs and the regional organization to continue the development of clear evidence supporting the clinical challenges the portfolio addresses.
  • Ensure the product value propositions align with the wider Baxter connected care narrative around connected clinical and caregiver workflows.
  • Conduct market research and analysis to identify trends, opportunities, and challenges in the domestic bed frame, safe and safe patient handling market.
  • Collaborate with cross-functional teams to ensure alignment and effective execution of marketing plans.
• Product Marketing
  • Develop and execute product marketing plans for Connected Frames and Bed Platforms, including product launches, promotions, and campaigns.
  • Create and manage product content, including product descriptions, datasheets, and case studies.
  • Build and champion guided buying and selling stories, decision support to ensure the right solution is positioned for the right customer need.
  • Work closely with global and cluster product management to ensure product messaging and positioning are aligned with market requirements.
  • Act as support for local tender/framework submissions.
  • Support key deals and customer negotiations.
  • Support with pricing strategy for responsible product portfolios.
  • Work alongside event management on local in-country congresses and activate Baxter held events.
• Digital Marketing and E-commerce
  • Work with the digital function to develop and execute digital marketing strategies to drive sales growth and increase brand awareness.
• Content Marketing and Thought Leadership
  • Develop and execute content marketing strategies to establish the company as a thought leader in the bed frame, surface and safe patient handling market, including:
    • Content and evidence creation
    • Whitepapers and e-books
    • Webinars and video content
    • Case studies and customer success stories
  • Collaborate with the content team to ensure high-quality, engaging content that resonates with target audiences.
• Analytics and Performance Measurement
  • Develop and execute analytics and performance measurement strategies to track and optimize marketing efforts, including:
    • Campaign tracking and attribution modelling
    • Customer journey mapping and analysis
    • ROI analysis and budget allocation
    • Power BI and SDFC reporting
• Stakeholder Management
  • Collaborate with cross-functional teams to ensure alignment and effective execution of marketing plans.
  • Develop and maintain relationships with external stakeholders, including customers, partners, and industry experts.
  • Represent the company at industry events and conferences, as required.

Qualifications

• Bachelor’s degree in marketing, Business, or related field is preferred.
• Currently operating in a marketing position, focusing on medical devices.
• Preferred experience in the hospital bed or pressure area care market, including total bed management/managed equipment services.
• Proven track record of success in developing and executing marketing strategies that drive business growth and increase brand awareness.
• Strong understanding of the UK and Ireland healthcare market/systems.
• Strong experience in NHS procurement processes and purchasing frameworks.
• Ability to position solutions in value-based procurement environments.
• Excellent communication, project management, and analytical skills.
• Ability to work independently and collaboratively as part of a country and regional team.

Preferred Qualifications

• Degree in Marketing, Business, or related field.
• Experience in the healthcare industry or a related field.
• Demonstrated experience working closely with sales teams, or prior experience in a commercial/sales role, is strongly preferred.
• Familiarity with marketing automation tools and CRM systems.
• Experience with e-commerce platform management and optimization.

Benefits

• Competitive salary and benefits package.
• Opportunity to work with a global leader in the healthcare industry.
• Collaborative and dynamic work environment.
• Professional development and growth opportunities.
• Flexible work arrangements, including remote work options.