[Hiring] Manager, US Employer Go-To-Market @LifeWorks

Role Description

We are seeking a strategic Manager of US Employer Client Acquisition to drive growth in the US market. Reporting to the Director of North American Marketing, you will develop and execute integrated marketing initiatives targeting HR leaders, brokers, insurers, and multinational employers in enterprise wellness and benefits sectors.

The ideal candidate brings deep experience in enterprise and channel marketing within healthcare, HR technology, behavioral health, EAP, or employee benefits. You will partner cross-functionally with sales, product marketing, and client success teams to generate pipeline, strengthen broker relationships, and position TELUS Health as a trusted workforce wellbeing partner.

This role requires a strong combination of strategic thinking, relationship management, campaign execution, analytics, and market knowledge, particularly within the U.S. and Latin American markets.

What you’ll do:

• Enterprise marketing Demand Generation:
  • Develop and execute integrated marketing campaigns to generate pipeline and revenue growth across enterprise and multinational accounts.
  • Support account based marketing (ABM) programs targeting key employers, brokers, and insurers.
  • Create measurable KPIs and success metrics for all acquisition initiatives.
  • Partner closely with sales teams to align marketing with growth priorities and revenue goals.
• Content and campaign development:
  • Create multi-channel campaigns across email, social media, digital and partner channels.
  • Develop case studies, white papers and enablement materials to drive lead progression.
  • Optimize conversion initiatives across digital and traditional channels.
• Partnership and Broker Development:
  • Strengthen marketing interlock and communication with US sales leaders.
  • Develop co-marketing opportunities and broker enablement programs.
  • Expand market visibility through strategic partnerships.
• Events and Thought Leadership:
  • Identify and prioritize high ROI events, conferences and industry sponsorships.
  • Lead planning and execution of conferences, broker events, webinars, executive roundtables, and industry sponsorships.
  • Execute integrated events in key US marketing with pre-event, onsite and post event lead capture.
  • Measure and report on event ROI and market impact.
• Analytics and Performance Measurement:
  • Track, analyze, and report on campaign performance, pipeline contribution, ROI, engagement metrics, and marketing effectiveness.
  • Use data and insights to optimize campaigns and improve conversion performance.
  • Build dashboards and executive-ready reporting to demonstrate marketing impact.
• Regional Market Leadership:
  • Adapt messaging and campaigns for regional and cultural relevance.
  • Provide bilingual support for campaigns, events, and stakeholder communications (English and Spanish).
• Team leadership and development:
  • Build and lead a high performing team, setting clear goals and aligning individual objectives with broader strategy.
  • Provide ongoing feedback, coaching and mentoring to support team development and growth.

Qualifications

• 10+ Years of experience in B2B marketing leadership.
• 3-5+ years of proven team leadership with track record of building high performing teams.
• Degree in marketing or equivalent experience.
• Experience marketing to enterprise organizations, brokers, insurers, and multinational employers.
• Demonstrated success executing ABM and enterprise demand generation programs.
• Strong experience managing webinars, conferences, and executive events.
• Proficiency in email marketing, social media, CRM systems, and marketing automation platforms.
• Strong analytical skills with experience measuring marketing ROI.
• Familiarity with broker ecosystems in employee benefits and wellbeing.
• Understanding of behavioral health, employee wellbeing, and workforce resilience topics.
• Knowledge of U.S. and Latin American business environments.
• Experience supporting RFPs, proposals, and sales enablement.
• Exceptional communication and presentation skills.
• Professional fluency in English and Spanish (asset).
• Agile mindset with ability to adapt to market changes.
• Strong organizational skills and ability to manage multiple stakeholders/projects independently.

Salary Range

$108,000-$143,000

Performance Bonus or Sales Incentive Plan: 12%

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise.

Benefits

We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.

TELUS Health is an Equal Opportunity Employer that aims to foster an inclusive culture that embraces diversity. It is our policy to hire without regard to race, color, creed, religion, national origin, citizenship status, sex, marital status, age, disability, sexual orientation or veteran status. We offer accommodation for applicants with disabilities, as required, during the recruitment process.

By applying to this role, you understand and agree that your information will be shared with the TELUS Group of Companies’ Talent Acquisition team(s) and/or any leader(s) who will be part of the selection process.