[Hiring] Manager, SEO & Generative Optimization @Peregrine Hospitality

Role Description

The total compensation package for this position may also include other elements, including a performance bonus and discretionary awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Pay is based on location, experience, and qualifications etc.

Key Responsibilities

• Enterprise SEO Management (BrightEdge)
  • Serve as the primary owner of our BrightEdge instance, building and maintaining dashboards in Data Cube and StoryBuilder.
  • Keen ability to identify organic search opportunities, property by property, and execute the on-page work yourself.
  • Continuously run technical audits covering crawl errors, broken links, and Core Web Vitals, and work directly with web developers to resolve issues.
  • Flag and diagnose issues when a property's booking engine is not converting effectively.
• Generative Engine Optimization (GEO) & Innovation
  • Lead the shift from traditional SEO to optimizing content for Answer Engine readiness.
  • Manage and implement Schema markup across the portfolio for better search engine understanding.
  • Stay ahead of algorithm updates, AI search behavior, and new platforms, testing new approaches and presenting findings.
• Content & Onsite Strategy
  • Partner with the marketing team to turn search intent into content briefs.
  • Own the Yext relationship and Google Business Profiles across all properties.

Qualifications

• 3–5 years of SEO experience, preferably within the hospitality or travel industry.
• BrightEdge Power User with knowledge on how to configure the platform to extract actionable insights.
• Experience with Google Analytics 4 and Google Search Console.
• Working knowledge of how Large Language Models (LLMs) retrieve information.
• Ability to write copy that invites connection and avoids transactional language.
• Ability to explain complex SEO concepts to key stakeholders without jargon.

Benefits

• Competitive salary + performance bonus
• Health, dental, and vision insurance
• 401(k) match
• Generous PTO and paid holidays
• Hotel stay discounts across our portfolio