[Hiring] Manager, Paid Media & Acquisition @RemotelyHR

Role Description

The Paid Media & Acquisition Manager owns day-to-day execution and performance of French Florist's paid media program, Google Ads, Microsoft Ads, and Meta Ads, starting with our corporate boutique accounts. This role will play a central role in building the internal capabilities, processes, reporting, and playbook needed to create a scalable, high-performing paid media function.

This is a hands-on, high-ownership role for a performance marketer who is comfortable developing strategy, working directly inside advertising platforms, analyzing performance, reallocating budgets, and turning insights into action.

• Own paid media performance across corporate and franchise locations.
• Determine investment, campaign structure, testing, and scaling strategies.
• Build the paid acquisition engine that supports French Florist's growth.
• Partner closely with various teams to ensure paid media drives profitable growth.
• Utilize AI tools to enhance efficiency in analysis, campaign development, and reporting.

Qualifications

• 5+ years of hands-on paid media experience, with strong expertise in Google Ads and Meta; Microsoft Ads preferred.
• Proven experience owning paid media strategy, budgets, optimization, and performance for a DTC/ecommerce or multi-location business.
• Strong understanding of ROAS, MER, CAC/CPA, CVR, LTV/CLV, attribution, and revenue growth.
• Highly analytical and able to diagnose performance issues, identify opportunities, and turn data into clear actions.
• Experience with structured testing, creative optimization, and landing-page/CRO collaboration.
• Strong GA4/GTM and measurement experience, with the ability to identify tracking or attribution issues.
• Excellent communication skills and experience serving as a primary point of contact for clients, franchise owners, or business stakeholders.
• Comfortable working independently and building processes and playbooks.
• AI-forward mindset with experience using AI tools to improve analysis, campaign execution, QA, and reporting.
• Preferred: current Google Ads certifications, Meta Certified Media Buying Professional, Microsoft Advertising certification, and Google Analytics (GA4) certification.

Requirements

• Own day-to-day strategy, execution, optimization, and performance across Google Ads, Meta Ads, and Microsoft Ads.
• Develop and maintain account and campaign architecture for ecommerce growth and demand generation.
• Manage campaign targeting, bidding, budgets, audiences, placements, and other in-platform levers.
• Continuously identify opportunities to improve acquisition efficiency and scale profitable demand.
• Establish clear test, scale, and kill criteria for campaigns and channels.
• Monitor spend pacing and proactively flag risks, opportunities, and material changes in performance.
• Develop and execute structured experiments across campaigns, audiences, creative, and landing pages.
• Own paid media performance reporting and translate raw data into clear business insights.
• Partner with various teams to improve landing pages and onsite experiences.
• Own paid media strategy across corporate and franchise locations.

Benefits

• $105,000 to $120,000/year
• Employee stock option eligibility after one year
• Paid Time Off, Paid Holidays, Professional Development Stipend
• Full health benefits (medical, dental & vision) + voluntary benefits available
• 401k retirement program