[Hiring] Manager, North America Trade Communications @COLLETTE TRAVEL SERVICE INC

Role Description

Collette is seeking a Manager, North America Trade Communications, to join our Marketing Team. This is a remote role, with the expectation of travelling to the Collette Headquarters in Pawtucket, RI on an as needed basis.

The Manager, North America Trade Communications, leads the strategy, planning, governance, and execution of communications for travel advisors, consortia partners, host agencies, trade organizations, and internal B2B stakeholders. Reporting to the Sr. Director, Global B2B Strategy Development, this role drives a clear, consistent, and advisor-focused communication strategy across all trade channels.

Primary Functions:

• Develop and execute North American trade communication strategies, messaging frameworks, and communication calendars.
• Establish communication governance, priorities, standards, and best practices across advisor-facing channels.
• Translate business objectives into compelling advisor-facing messaging, campaign briefs, content, and sales enablement materials.
• Lead B2B lifecycle marketing and communication initiatives that drive engagement, lead quality, pipeline growth, and revenue.
• Manage advisor-facing communications, including newsletters, resource guides, email campaigns, social communities, portals, training platforms, events, and partner communications.
• Support Sales and Partnership teams with advisor-ready assets, tools, and communications that reinforce Collette's value proposition.
• Manage trade organization partnerships, sponsorships, industry events, activations, and related communication deliverables.
• Collaborate with internal stakeholders, Project Management, and Creative teams to ensure effective and timely campaign execution.
• Monitor communication performance, advisor feedback, and industry trends to optimize messaging, channel effectiveness, and engagement.
• Embrace a mindset of curiosity and continuous learning, actively exploring and leveraging AI and other emerging technologies to improve processes, elevate content, and drive efficiency across the organization.
• Support additional advisor-focused initiatives and other duties as assigned.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Business, Journalism, or a related field.
• 5–10+ years of experience in communications, marketing, content strategy, PR, sales enablement, channel marketing, or related disciplines.
• Strong knowledge of strategic communications, B2B marketing, lifecycle marketing, sales enablement, and audience engagement strategies.
• Experience communicating with travel advisors, host agencies, consortia, trade partners, or other B2B audiences; travel industry experience preferred.
• Excellent writing, editing, storytelling, message development, and presentation skills.
• Proven ability to develop communication strategies, manage content programs, and execute multi-channel campaigns.
• Strong project management, organizational, and stakeholder management skills with the ability to balance competing priorities.
• Experience with CRM systems, marketing automation platforms, analytics tools, digital marketing channels, and AI-enabled technologies.
• Strong analytical, problem-solving, and decision-making skills with the ability to leverage data and insights to drive continuous improvement.
• Ability to build relationships, influence cross-functional teams, and collaborate effectively with internal and external partners.
• Knowledge of trade organizations, sponsorships, partner activations, and advisor engagement strategies preferred.
• Adaptable, innovative, and customer-focused, with a passion for advisor success and continuous learning.

Benefits

We believe in taking care of our team—inside and outside of work.

• The pay range for this position is $75,000 - $105,000.
• Health & Wellness: Medical, Dental, and Vision coverage—plus a Peloton One Membership to keep you moving.
• Time Off: Generous PTO, paid holidays, and your birthday!
• Volunteer Time: Paid hours to give back to causes you care about.
• Financial Security: 401(k) with company match.
• Family Support: Paid parental leave, paid bereavement leave and access to our Employee Assistance Program.
• Career Growth: Tuition reimbursement to help you level up your skills.
• Exclusive travel discounts, incentives and more!