[Hiring] Manager, Marketing SEO & Web @Ncontracts

Role Description

This role reports to the VP of Growth Marketing and owns Ncontracts' full organic search presence across traditional web search and AI-powered platforms, along with all web operations and site performance. You'll own hands-on SEO execution across on-page, off-page, and technical disciplines, set strategy for HubSpot CMS, and drive conversion rate optimization. You'll manage two direct reports covering AEO/GEO and web development, and work closely with Product Marketing, Content, Design, IT, and outside development partners. This is a player/coach role where you're setting direction and staying in the work.

What You'll Do

• Team Leadership and Function Management
  • Manage and develop two direct reports covering AEO/GEO strategy and web development
  • Set quarterly priorities, own the roadmap, and allocate work across the team to hit organic and web performance goals
  • Coach team members on craft, hold regular 1:1s, and run annual performance reviews
  • Own the SEO and web function budget, outside vendor relationships, and tool stack decisions
  • Present SEO and web performance to the VP of Growth Marketing and broader marketing leadership on a regular basis
  • Coordinate across Product Marketing, Content, Paid Media, Design, and IT for all web and search work
• On-Page SEO
  • Own ongoing content optimization across all lead-driving pages including industry, product, and solution pages, with a focus on search intent alignment and conversion
  • Develop new industry vertical and product pages from the ground up: structure, keyword targeting, and on-page fundamentals
  • Maintain metadata at scale: meta titles, descriptions, and H1s across the full site
  • Own website architecture inputs: URL taxonomy, navigation hierarchy, and internal linking patterns
  • Collaborate with content and product marketing on page copy, calls to action, and campaign landing pages
  • Guide the design team on SEO-driven UX and UI decisions across web projects, making sure search and conversion best practices are built in from the start
• Off-Page SEO and Authority Building
  • Own off-page SEO strategy end to end, informed by both organic search and AI search citation needs
  • Own link building operations: prospecting, outreach, and relationship management using BuzzStream
  • Execute outreach campaigns across guest post placements, listicle inclusions, and industry publication partnerships
  • Coordinate with Content on independent media coverage strategy and press mentions
  • Track and report on domain authority trends and link acquisition
• Technical SEO
  • Own overall technical SEO health: crawl audits, Core Web Vitals, redirect integrity, indexing, and schema
  • Run weekly and monthly SEO audits using Screaming Frog, GSC, and Semrush, and maintain URL-level decisions across blog and resource libraries
  • Monitor for technical regressions: broken links, redirect loops, crawl errors, indexing anomalies, and GSC coverage issues
  • Manage schema.org implementation across page types
  • Manage internal linking strategy and run periodic internal link audits
  • Own tracking QA to verify tags, pixels, and conversion events fire correctly after development changes
• Web Operations and CRO
  • Manage external developer relationships: scope web projects, set deadlines, QA deliverables, and maintain CMS build workflows across staging and production
  • Partner with IT on web infrastructure: pixel governance, site security, script management, and platform migrations
  • Own the CRO practice: prioritize A/B tests, oversee implementation and analysis, and drive rollout of winning variants
  • Partner with paid media on campaign support: landing page builds, layout and messaging tests, and shared conversion tracking
• Analytics and Reporting
  • Own GA4 reporting across organic, direct, referral, and AI search traffic channels
  • Own Google Search Console and Bing Webmaster Tools reporting: impressions, clicks, coverage, and indexing health
  • Own keyword and visibility reporting across organic search, and build and maintain dashboards
  • Support behavioral analytics: on-site engagement, scroll depth, heatmaps, and conversion funnel analysis
  • Build and maintain dashboards that track overall web and organic search performance, and deliver regular reviews to leadership

Qualifications

• 6 or more years in SEO with real depth across technical, on-page, and off-page disciplines
• Working knowledge of AI search platforms and GEO/AEO strategy, including Profound, Perplexity, and ChatGPT citation behavior
• 1 to 2 or more years managing direct reports or leading a team, with comfort operating as a player/coach
• Hands-on HubSpot CMS experience and comfort with GitHub-based staging workflows
• Experience managing website migrations: planning, redirects, QA, and post-migration monitoring
• Fluent in GA4, GTM, Semrush, and Screaming Frog, not just familiar but actively using them day to day
• Experience building and running A/B tests using CrazyEgg, GrowthBook, or a comparable tool
• Strong written communication, capable of writing meta copy, page briefs, and project specs for designers and developers
• Comfortable presenting performance data and strategy to marketing leadership
• Fintech, regtech, or B2B SaaS background is strongly preferred

Nice to Have

• Experience building automations or agents using n8n, API integrations, Cloudflare Workers, or similar tools
• Basic JavaScript, enough to read, troubleshoot, and communicate clearly with developers
• Experience managing outside agencies or development vendors

Tools You'll Work With

• GA4
• GTM
• GSC
• Semrush
• SE Ranking
• Screaming Frog
• Profound
• BuzzStream
• Microsoft Clarity
• CrazyEgg
• HubSpot CMS
• Bing Webmaster Tools
• RevSure

Benefits

• A fun, fast-paced work environment
• Responsible PTO Plan that meets or exceeds state and local medical and family leave laws
• 11 paid holidays
• Community and social events to keep you connected and engaged
• Mental Health Benefits
• Medical, Dental and Vision insurance
• Company-paid Group Life Insurance, Short- and Long-Term Disability
• Flexible Spending Account & Health Savings Account
• Aflac Benefits – Critical Illness, Cancer Protection, & Hospital Choice
• Pet Insurance
• 401 (k) with company match with eligibility on Day 1 of employment
• 2 Paid Volunteer Time Off Days
• And much more!