[Hiring] Manager, Field Marketing @cyberu

Role Description

We're looking for a Manager of Field Marketing to join our Field Marketing team. This role is remote, based in the United States. We are looking for a creative, driven, and strategic leader to focus on building compelling marketing campaign activations that create qualified pipeline for both new logo acquisition and expansion opportunities within the base.

You will be responsible for leading the team that designs and implements programs that influence customer expansion, improve retention, and drive revenue - all while delivering outstanding value to our customers.

• Strategy Development:
  • Develop and implement comprehensive marketing strategies and activations to drive customer expansion and retention goals.
  • Collaborate with cross-functional teams across sales, product, and customer success to gather insights and data to inform customer segmentation, targeting, and positioning.
• Campaign Management:
  • Lead the end-to-end planning, execution, and optimization of field marketing campaigns.
  • Utilize customer data and analytics to create personalized and targeted messaging that resonates with our Americas customers.
• Cross-functional Collaboration:
  • Collaborate with Sales, Product, and Customer Support teams to ensure a cohesive and unified customer experience.
  • Align marketing efforts with product launches, sales initiatives, and customer feedback.
• Data-Driven Decision Making:
  • Leverage data analytics and key performance indicators to measure, analyze and report on campaign effectiveness and sales pipeline.
  • Make data-driven decisions for continuous improvement.
• Budget Management:
  • Forecast and manage the field marketing budget effectively, ensuring optimal allocation of resources for maximum impact.

Qualifications

• 5+ years of experience in integrated, demand-oriented marketing.
• Hands-on experience managing campaigns across multiple platforms.
• Strong project and program management skills.
• Creative mind that thrives on ways to inspire and engage prospects while using AI to be more efficient.
• Proven experience building highly functioning, engaged teams that get stuff done and have a good time doing it.
• Skilled in cultivating trust-based working relationships across different functional teams including creative, product marketing, sales, and business development.
• Proven track record of executing effective campaigns that drive pipeline to reach company goals.
• Energetic and proactive team player with a sense of humor.
• Demonstrate commitment to valuing diversity and contributing to an inclusive working and learning environment.

Benefits

• Comprehensive compensation package including annual bonuses and program-specific awards.
• Flexible work environment.
• Opportunity to shape the future of work.
• Competitive salary range: 101500 - 162400 USD.

Company Description

Cornerstone powers the potential of organizations and their people to thrive in a changing world. Cornerstone Galaxy, the complete AI-powered workforce agility platform, meets organizations where they are. With Galaxy, organizations can identify skills gaps and development opportunities, retain and engage top talent, and provide multimodal learning experiences to meet the diverse needs of the modern workforce.

• More than 7,000 organizations and 100 million+ users in 180+ countries and in nearly 50 languages use Cornerstone Galaxy.
• We value collaboration, creativity, and continuous improvement.