[Hiring] Manager, Email & SMS Marketing @Lifeway

Role Description

Lifeway is seeking a Manager, Email & SMS Marketing to lead email and SMS marketing initiatives, driving strategy, execution, and performance optimization while managing a team of strategists and specialists. This role ensures engaging, data-driven communication across channels, fostering brand loyalty and delivering measurable results aligned with Lifeway's mission to serve the church and make disciples.

This is a remote position in the U.S. with occasional travel to Nashville for in-person team gatherings.

Responsibilities

• Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work.
• Manages and mentors a team of Email and SMS Marketing Strategists and Specialists.
• Develops and implements a comprehensive email and SMS marketing strategy aligned with Lifeway’s goals.
• Oversees campaign creation and deployment using platforms like Salesforce Marketing Cloud and Attentive.
• Designs advanced audience segmentation strategies for personalized messaging.
• Tracks and analyzes KPIs, driving continuous improvement in campaign performance.
• Ensures compliance with regulations like CAN-SPAM, GDPR, and TCPA.
• Collaborates with content, design, IT, and marketing teams to align strategies.
• Optimizes workflows, templates, and automation for timely and high-quality campaigns.
• Explores innovative trends, tools, and techniques to enhance engagement and retention.
• Required travel to Nashville 2-4 times per year.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field, required.
• Master’s degree, preferred.
• 7+ years of experience managing email and SMS marketing campaigns using enterprise platforms such as Salesforce Marketing Cloud and SMS/Marketing Automation.
• 3+ years of experience leading a marketing team, including hiring, coaching, and performance management.
• Strong proficiency in HTML, CSS, and dynamic content creation for building on-brand, visually engaging campaigns.
• Strong proficiency in data analysis and reporting, translating campaign metrics into strategic insights.
• Demonstrated expertise in audience segmentation, list management, and email/SMS marketing regulations (CAN-SPAM, GDPR, TCPA).
• Strong project management and cross-functional collaboration skills across complex, multi-layered initiatives.
• Excellent written and verbal communication skills, including experience presenting to senior-level executives.
• Actively involved in an evangelical Christian church.

Requirements

• Knowledge of JavaScript, PHP, SQL, and marketing automation platforms.
• Experience with advanced analytics and direct mail integration.
• Familiarity with standard internet and email technologies and protocols.

Benefits

• Comprehensive benefits plans including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and paternity leave, adoption assistance, mission trip time, and more.
• Strong Work from Anywhere (WFA) culture with autonomy and flexibility in work hours.
• Equipment and resources provided for a productive and ergonomic workspace.
• All-team meetings several times per year and travel for key team gatherings for remote-based team members.