[Hiring] Manager, Email & SMS @Tanger Inc.

Role Description

In our continued mission to create shopping destinations that entertain, inspire, and bring communities together, Tanger is seeking a Manager, Email & SMS. This role offers the opportunity to work both independently and collaboratively, supported by a flexible, Teams-driven workplace designed to empower connection, innovation, and impact across geographies.

The Manager, Email and SMS is responsible for the end-to-end execution, programming, and optimization of Tanger’s email and SMS channels. This role owns the ongoing management of email and SMS programs including:

• Campaign builds
• Automations
• Lifecycle journeys
• Audience segmentation
• Dynamic content within the Email Service Provider (ESP) and SMS platform

Operating as both a channel owner and hands-on practitioner, this role translates business and customer requirements into executable email and SMS logic, ensuring programs are accurately built, thoroughly tested, compliant, and continuously optimized.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 3-5 years of related experience in email and/or SMS marketing, lifecycle marketing, or digital channel management
• Hands-on experience with enterprise-level ESPs and SMS platforms (e.g., Campaigner, Salesforce, Braze, Iterable, Klaviyo, Cordial, Vibes, etc.)
• Demonstrated experience with segmentation, automations, testing, and performance optimization

Requirements

• Strong ownership mindset with the ability to operate independently
• Deep knowledge of email and SMS best practices, lifecycle marketing, and compliance requirements
• Excellent analytical, problem-solving, and decision-making skills
• Proven ability to balance strategic thinking with hands-on execution
• Exceptional attention to detail and quality standards
• Strong written and verbal communication skills
• Ability to manage multiple workstreams in a fast-paced environment
• Adhere to Tanger’s Values: Integrity, Innovation, and Inclusion
• This position requires up to 5% travel. Must be able to travel via commercial airlines.

Benefits

• Competitive salary
• Generous Suite of Medical, Dental, and Vision Benefits
• 401(k) match
• Paid PTO and Holidays
• Paid Volunteer Hours
• Team Member Paid Leave Programs
• Tuition Reimbursement
• Wellness Incentives
• Group Life and Disability Insurance
• Voluntary Benefits
• Team Member Discounts
• And more…