[Hiring] Manager, Digital Marketplaces @icebreaker

Role Description

The Manager, Digital Marketplaces, is responsible for executing brand strategies across all marketplace channels to deliver the commercial objectives. You will be managing both 1P and 3P marketplace relationships, as well as external marketing agency and content teams. The marketplace sales channel lies at the intersection of multiple teams, including sales ops, merchandising, marketing, and commercial; the ability to remotely collaborate with cross-functional teams is critical. You will lead channel strategy, including:

• Distribution
• Product assortments
• Advertising
• Revenue plans
• OPEX
• People management

As the leader of Smartwool and icebreaker’s marketplace channel, you will be responsible for consistently communicating marketplace feedback and channel-specific needs to inform stakeholders and all aspects of the go-to-market process. This role reports to the Director, US Wholesale Sales, Smartwool and icebreaker.

Qualifications

• BA or BS degree in Business, Marketing or related field of study
• 6+ years of sales experience, preferably in Amazon or a relevant digital retailer
• Demonstrated record of successfully managing and growing a marketplace business
• Experience managing an extensive, segmented product range
• Consumer understanding and competitive market knowledge as it relates to digital platforms
• Experience creating and executing Amazon search and display ad strategies
• Detail-oriented with excellent organizational skills
• Excellent interpersonal, written, and verbal communication skills
• Excellent MS Office skills with a focus on analysis and presentation
• A team and customer-first attitude, with a high level of dedication

Requirements

• Lead the marketplace strategy to achieve commercial targets and ensure a brand-right, and best-in-class consumer experience
• Collaborate with the product and merchandising teams to develop channel-right assortments
• Lead the external advertising team and strategy to optimize consumer experience and drive awareness
• Develop and execute seasonal search and display advertising strategy in partnership with wholesale marketing and external partnerships
• Develop and present channel insights and future strategic initiatives to leadership
• This role requires travel, especially during the peak selling times of October and May

Benefits

• Hiring Range: $96,000.00 USD - $120,000.00 USD annually
• Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential.
• Detailed information on your benefits will be provided during the hiring process.