[Hiring] Manager Digital Donor Experience @CSL

Role Description

CSL Plasma is seeking a Manager Digital Donor Experience EU (m/f/x) to lead the development and optimization of the end-to-end digital plasma donor journey across Europe, with a primary focus on Germany and Hungary. This strategic role combines Digital Paid Media, CRM & Lifecycle Marketing, Website and App Experience, Marketing Automation, and Analytics. You will be responsible for creating a seamless, data-driven donor experience, ensuring every digital touchpoint contributes to donor acquisition, engagement, retention, and reactivation of plasma donors. Working closely with Marketing, I&T, Analytics, Operations, and agency partners, you will play a key role in CSL Plasma's digital transformation journey.

• Develop and execute an integrated omnichannel strategy across Paid Media, Website, App, CRM, and plasma donor communications.
• Drive digital donor acquisition, retention, and reactivation initiatives across Europe.
• Manage and optimize digital marketing campaigns across platforms such as Google, Meta, and programmatic channels.
• Enhance website and app experiences to improve user engagement and conversion rates.
• Build and optimize CRM and lifecycle marketing programs across email, SMS, push notifications, and other digital channels.
• Define and manage KPIs including conversion, engagement, retention, and acquisition metrics.
• Collaborate with Analytics and Data teams to strengthen tracking, attribution, and segmentation capabilities.
• Lead testing and optimization initiatives including A/B and multivariate testing.
• Partner with I&T teams to define, prioritize, and implement digital platform enhancements.
• Manage external agencies and collaborate with key internal stakeholders across Europe.

Qualifications

• Bachelor's degree in Marketing, Communications, Media Management, Business Administration, or a related discipline.
• Minimum 5 years of experience in Digital Marketing, CRM, Customer Experience, or related functions.
• Strong expertise in Performance Marketing and Paid Media.
• Hands-on experience with CRM platforms and lifecycle marketing programs.
• Demonstrated success in website optimization, conversion optimization, and customer journey management.
• Experience with marketing automation and data-driven marketing strategies.
• Strong analytical mindset with the ability to translate data into actionable business recommendations.
• Experience working with agencies and cross-functional teams.
• Knowledge of Drupal, CRM implementation, or digital platform management is an advantage.
• Excellent German and English communication skills.

Benefits

• A newly created, high-impact position within the European Marketing organization.
• The opportunity to shape the future digital donor experience across multiple countries.
• Ownership of strategic initiatives including website transformation, CRM implementation, and marketing automation.
• Flexible remote working model.
• Collaboration with international teams across Europe and globally.
• Significant autonomy, visibility, and growth opportunities.
• Competitive compensation and benefits package.