[Hiring] Manager, Content Marketing @LeafLink

Role Description

LeafLink is seeking a creative and strategic Content Marketing Manager to join our fast-growing team. In this role, you will execute against our content strategy; bringing our voice to life, shaping our narrative, and helping position LeafLink as a leading authority in the cannabis industry.

• Responsible for creating high-impact content and marketing assets that support campaigns, product initiatives, and go-to-market efforts.
• Work closely with Product, Sales, and Marketing teams to ensure messaging clearly communicates the value of our marketplace and solutions.
• Translate complex product capabilities and industry dynamics into compelling, accessible content that resonates with operators across the cannabis ecosystem.
• Ideal for a strong writer and executor who can take direction, run with it, and consistently deliver high-quality content that drives engagement and business impact.

Qualifications

• Bachelor's Degree
• 4-6+ years of product or content marketing experience
• Excellent verbal and written communication skills
• Experience creating content for B2B and/or SaaS companies strongly preferred
• Familiarity with tools like HubSpot, Salesforce, and Google Analytics is a plus
• Strong organizational and time management skills; ability to shift gears quickly and effectively
• Effective communication and interpersonal skills, internally and with outside vendors and partners w/ extreme attention to detail

Responsibilities

• Execute against LeafLink’s content strategy across channels, including blog, email, web, campaigns, sales collateral, webinar, and video.
• Create high-quality, engaging content including thought leadership pieces, industry insights, case studies, guides, and editorial content.
• Write and develop campaign copy across channels, including email, landing pages, paid media, and other campaign assets.
• Partner with the Product team to translate product features and updates into clear, compelling, benefit-driven content.
• Support go-to-market initiatives with content that drives awareness, engagement, and pipeline.
• Collaborate with Sales to develop impactful sales enablement materials such as decks, one-pagers, competitive positioning, and customer stories.
• Work with Growth and Brand teams to bring campaigns to life through strong messaging and creative execution.
• Ensure consistency in voice, tone, and messaging across all content touchpoints.
• Monitor content performance and incorporate feedback to continuously improve output.
• Stay on top of industry trends and customer needs to inform content development.

Benefits

• Base salary range: $90,000 - $125,000 USD