[Hiring] Manager, Audience Analytics & Engagement @Bisnow

Role Description

The Manager, Audience Analytics & Engagement will be an integral part of our organization, sitting within the Marketing department and reporting to the Associate Director of Audience Development. In this role, you'll build a comprehensive view of how our audience discovers, engages with, and grows within the Bisnow ecosystem. Partnering closely with marketing, technology, and the broader audience team, you'll own the metrics that define audience health and translate them into strategies that drive retention, engagement, and growth. You’ll also help shape how we use AI and agentic tools to get this work done.

You should be an analytical thinker and a strong communicator who thrives moving between high-level strategy and rolling up your sleeves to solve data challenges directly.

Key Responsibilities:

• Lead the development of deeper audience intelligence across our platform.
• Map and maintain a holistic view of audience behavior across key touchpoints — website, email, events, and other acquisition channels.
• Analyze how users discover, engage with, and purchase our products to build foundational KPIs including lifetime value, time spent, and product interactions.
• Establish clear, consistent metrics for audience engagement including repeat visitation, visitor frequency, content consumption rate, and channel-specific engagement benchmarks.
• Own ongoing reporting against these KPIs and communicate trends to develop strategies and product opportunities.
• Work with a broader team to set targets for growth and develop strategies to move the audience through the funnel for better retention, improved engagement, and increased purchases.
• Triage data issues and inquiries as needed, working with audience team lead, technology, and other marketing stakeholders to synthesize data sets and patterns.
• Work to reconcile audience data across source systems and activation platforms to ensure segments, targeting, and reporting reflect an accurate and current picture of the audience.
• Identify lapsed and declining user segments, develop and execute re-engagement strategies tailored to their last known behaviors, and measure lift from win-back efforts against defined reactivation benchmarks.
• Develop and execute strategies to drive deeper engagement among existing users — increasing content consumption, return visit frequency, and overall platform time.
• Expand audience dataset using 3rd party tools, surveys, and other sources to expand knowledge and demographic tracking.

Qualifications

• 3-5 years of experience in an audience analytics and data-focused role.
• Deep understanding of audience best practices for engagement and measurement.
• Proficient in SQL, with hands-on experience in web analytics platforms (e.g., GA4) and reporting/BI tools.
• Familiarity with email marketing platforms (e.g., Iterable).
• Ability to utilize AI and agentic tools to work efficiently and effectively with large data sets.
• Working knowledge of email sending infrastructure and deliverability fundamentals.
• Strong ability to work cross-functionally, share creative ideas, and translate goals into actionable content.

Requirements

• Competitive compensation structure!
• Medical, Dental and Vision Insurance.
• Short and Long Term Disability Insurance - this includes maternity and paternity leaves as well.
• 401K.
• Flexible Spending Account.
• Dependent Care Account.
• Health Savings Account.
• Unlimited Vacation Days.
• 7 days paid sick leave.
• 9 paid Holidays.
• Referral Bonus Program.
• Salary range: $95,000 - $115,000 a year + bonuses!

Company Description

Bisnow is the commercial real estate industry's leading, vertically integrated B2B media platform, covering North America, Canada, the UK and Ireland. We serve the CRE industry through award-winning news and publications, renowned events, wide-ranging marketing services, specialized recruitment solutions, and intelligent sales enablement tools.

With 1.7M+ subscribers and 400+ events annually across 47 markets in the U.S., Canada, the UK, Ireland, and the Netherlands, we don't just cover the industry, we help move it forward.

Audience development is central to Bisnow's continued success. Our audience is the foundation that keeps us the leading voice in commercial real estate; and a strong, well-understood audience pipeline is what keeps us there.