Role Description
As a Link Builder, you will play a critical role in executing large-scale link-building campaigns that support the SEO strategies of a diverse portfolio of brands. Working within our SEO Delivery team, you will be responsible for building and managing high-quality backlinks using our proprietary systems, internal processes, and established quality standards.
This role is suited to an experienced link-building professional who can confidently manage multiple campaigns, identify quality link opportunities, and consistently deliver against production targets. You will work collaboratively with the SEO team to execute scalable link-building campaigns while contributing ideas to improve processes and operational efficiency.
Responsibilities
-
Reporting to and working closely with the Link Manager and SEO team to execute link-building strategies that support client SEO campaigns.
-
Building and managing backlinks using internal platforms, workflows, and proprietary systems while maintaining quality and compliance standards.
-
Researching, evaluating, and identifying relevant websites and link opportunities based on established qualification criteria.
-
Reviewing prospective websites for quality, authority, relevance, and compliance with internal guidelines before link acquisition.
-
Managing multiple concurrent link-building campaigns while consistently meeting delivery targets, quality benchmarks, and turnaround times.
-
Maintaining accurate campaign records by updating internal systems, trackers, and documentation throughout the link acquisition process.
-
Monitoring completed backlinks to ensure successful placement and proactively identifying issues requiring remediation.
-
Following established Standard Operating Procedures (SOPs) and quality assurance processes while identifying opportunities to improve workflows.
-
Collaborating closely with SEO Specialists, Delivery teams, and Operations to achieve monthly campaign objectives.
-
Supporting the continuous improvement of internal processes by providing feedback and recommendations to enhance efficiency and campaign performance.
Qualifications
-
A degree in Marketing, Digital Marketing, Communications, Information Technology, Business, or a related discipline (preferred but not essential).
-
At least two (2) years of experience in link building, SEO, digital marketing, or a similar operational role.
-
A solid understanding of SEO fundamentals, backlink acquisition, website quality assessment, and link-building best practices.
-
Exceptional attention to detail and a commitment to producing accurate, high-quality work.
-
Strong organisational and time management skills, with the ability to manage multiple priorities and consistently meet deadlines.
-
Excellent written English communication skills.
-
The ability to work independently while collaborating effectively within a fast-paced team environment.
-
Experience using Google Workspace, spreadsheets, and web-based tools.
-
A proactive mindset with a strong sense of accountability, ownership, and continuous improvement.
Requirements
-
Number of quality backlinks successfully delivered within each production cycle.
-
Accuracy and compliance with internal quality assurance standards.
-
Achievement of productivity and campaign delivery targets.
-
Timely completion of assigned work and adherence to agreed delivery schedules.
-
Accurate maintenance of campaign documentation and internal reporting.
-
Contribution to process improvements and operational efficiency initiatives.
Benefits
-
Work from Home π
-
Ten days Paid Personal leaves (Vacation leaves, etc) π΄
-
Paid Public Holidays
-
HMO π
-
Career Development and Training Programs π
-
Service recognition awards π
-
Get together drinks/food social π