[Hiring] Lifecycle & Trials Specialist @Ignition

Role Description

You'll own lifecycle marketing and product-led growth (PLG) for Ignition. You’ll be responsible for driving our self-serve growth engine end-to-end:

• Trial-to-paid conversion
• Lifecycle email marketing and retention
• Website's AI chatbot experience

You'll direct a shared layer of AI agents, including:

• Lifecycle Agent (an AI-powered lifecycle marketing automation tool)
• A prospecting agent

You define the strategy, journeys, and quality bar for far more lifecycle volume than one person could hand-build. You'll still spend real time reviewing drafts and maintaining the knowledge base that powers the Lifecycle Agent.

This is a global role with primary support for the AMER region, so your core working hours will generally align with Eastern and Pacific time zones. Flexibility will be required for effective global collaboration.

What you'll own

• PLG / self-serve conversion: Own trial activation, onboarding, and the self-serve roadmap with Product.
• Lifecycle & retention marketing: Define journeys and quality bar, and direct the agent's production.
• Knowledge base ownership: Own the Lifecycle Agent's content/knowledge base (themes, audiences, hooks, and calls-to-action).
• AI chatbot: Own AI-Chat, ensuring accuracy and effective routing of prospects to sales.
• Agent governance: Define quality standards, audit output regularly, and ensure accountability.
• Cross-functional partnership with RevOps/Marketing Ops, Product, and Product Marketing.

How you'll be measured

• Trial-to-paid conversion rate and self-serve net-new ARR
• Lifecycle-influenced retention and expansion
• Quality and brand integrity of everything that ships in your domain
• Experimentation velocity: Tests shipped and learnings compounded

Qualifications

• Real lifecycle marketing, email marketing, or product-led growth (PLG) experience at a SaaS company.
• Genuine curiosity about AI and agent-led operations.
• Hands-on experience with HubSpot or a similar marketing automation/CRM platform, plus Amplitude or similar experimentation/analytics tooling.
• An owner's mindset, using data to drive decision making and deliver results.
• High ownership mentality: you care about outcomes, not just activity.

Nice to have

• Professional-services, fintech, or vertical-SaaS experience.

Benefits

• Global SaaS organization - category leader in revenue management from proposals to payments.
• Collaborative, open, and transparent work culture.
• Competitive salary.
• Health/Dental/Vision insurance from day 1 of employment, along with RRSP matching after 3 months.
• Employee recognition programs.
• Quarterly wellness allowance.
• Flexible working supported by work from office reimbursement and cell phone allowance.
• Personal tax return assistance.
• 20 days accrued paid time off annually, along with 10 annual wellbeing days.
• An extra paid day off to celebrate your birthday, alongside paid volunteering leave.

Compensation Information

The final offer amount for this role will be dependent on state/location, applicable experience, and skillset of the candidate. This role has a minimum annual base of CAD $140,000 and maximum annual salary of CAD $155,000 (plus 10k annual bonus, equity, health insurance & other wellness perks).

Company Description

• Founded in 2013, Ignition is the leading revenue and billing automation platform.
• Empowering 8,500+ businesses to sell, bill, and get paid for their services with ease.
• Ignition's global workforce spans Australia, Canada, New Zealand, the Philippines, US, and the UK.
• Company Values:
• We are better every day
• We work without ego
• We are smarter together
• We hero our customer