[Hiring] Lifecycle & Product Marketing Manager @Boulder Care

Role Description

We're looking for a hands-on Lifecycle & Product Marketing Manager to build from the ground up and own the full lifecycle of patient communications — from the moment someone considers enrolling, through their ongoing care, through re-engagement if they disconnect from care. Lifecycle communications are one of the highest-leverage tools we have to sustain relationships with our patients, and today that program is in its early innings. You'll be the dedicated owner: setting the strategy, building the campaigns that execute it, and defining the KPIs that tell us whether it's working.

This role sits at the intersection of lifecycle marketing and product marketing:

• Build and optimize the product-adjacent automations that drive activation and retention.
• Own how we introduce and drive adoption of new features and content.
• Be deeply data-driven, detail-oriented, and comfortable owning KPIs.
• Creatively navigate a regulated healthcare environment where clarity and compliance matter as much as clever copy.

Responsibilities

• Lifecycle Communications
  • Own the patient lifecycle end to end.
  • Manage pre-enrollment, retention, and post-churn re-engagement automations end-to-end in our communications tool, with defined activation KPIs for each program.
  • Tackle the highest-friction moments in the patient journey.
  • Focus near-term investment where drop-off is steepest and personalization has the most leverage.
  • Build it, don't just brief it: Translate strategy into production-ready campaigns yourself.
  • Elevate transactional communications tied to critical product moments.
  • Run continuous A/B testing across messaging, timing, and channels.
  • Evaluate, launch, and manage new patient communication channels.
  • Apply AI across the day-to-day mechanics of the role.
• Product Marketing & Content Management
  • Project-manage development of multimedia app content in partnership with the Content team.
  • Build check-ins that support patient and compliance needs.
  • Optimize rollout and adoption strategy for new product features.
• Customer & Market Intelligence
  • Build a repeatable program for collecting and integrating patient perspective and feedback.
  • Track what other players in SUD and adjacent digital health are building.

Qualifications

• 4+ years in lifecycle marketing or product marketing, ideally with some of each.
• Hands-on ownership of a communications/CRM tool (e.g., Braze, Iterable, Customer.io, or similar).
• Experience building a lifecycle marketing function from the ground up.
• A track record of setting and being accountable to activation or retention KPIs.
• Healthcare, regulated industry, or other compliance-sensitive experience is a strong plus.

Requirements

• Applicants must be authorized to work for any employer in the U.S.
• Office requirements: Dedicated, private workspace with a lockable door and high-speed internet.
• Expected hours of work: Full-time, 100% remote position expected to work 40 hours Monday through Friday during standard business hours.

Compensation

The starting pay range for this position is $130,000–$145,000; base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience.

Benefits

• Comprehensive medical, dental, vision, and short-term disability benefits.
• Mental health services via insurance coverage, including Talkspace and EAP.
• 4 weeks of vacation accrued per calendar year, increasing to 5 weeks at 2 years of employment.
• Sick leave accrued at 1 hr for every 30 hrs paid.
• 9 paid holidays per year.
• 12 weeks of 100% paid parental leave for the birth or adoption of a child (after 6 months of employment).
• 401(k) retirement savings.
• Remote-friendly with hardware provided to complete your work duties.

Our Values

• Patients always come first.
• Our opportunity is also our duty.
• Move the industry forward, follow the data.
• Facts to change minds, empathy to change hearts.
• Turn bold ideas into even bolder action.
• Strong individuals, stronger together.