[Hiring] Lifecycle Marketing Strategist @City Cast

Role Description

City Cast is hiring a Lifecycle Marketing Strategist to drive the next phase of City Cast DC’s member growth, engagement, and retention. This is a high-impact, high-autonomy role for someone who wants to build a lifecycle program in a collaborative, fast-moving environment.

• Own mid-funnel and bottom-funnel lifecycle strategy: trial-to-paid conversion, renewal, churn prevention, and win-back.
• Build automated, behaviorally-driven lifecycle journeys and ad hoc campaigns across email, website, podcast, and social.
• Identify opportunities for AI integration across lifecycle workflows.
• Help shape the structure and packaging of City Cast DC's subscription tiers and value proposition.
• Partner with editorial and audience teams to promote subscriber benefits like original paywalled content, member events, swag, etc.
• Maintain clear project plans to translate to the larger team.
• Identify key audience segments to track and target.
• Own day-to-day CRM and ESP execution — segmentation, sends, automation builds, and list health.
• Write or closely direct copy for all lifecycle touchpoints: emails, landing pages, in-podcast CTAs, and renewal reminders.
• Track and report on core subscription metrics: conversion rate, churn rate, LTV, and net subscriber growth.
• Translate data into clear recommendations and share findings with key stakeholders.

Qualifications

• 2–5 years in lifecycle marketing, CRM, retention, or growth — ideally at a media, subscription, or DTC company.
• Hands-on experience building automated email journeys and lifecycle campaigns in an ESP (Sailthru, Beehiv or equivalent).
• Familiarity with membership tools like SupportingCast, Memberful, Piano, or Monetization OS.
• Solid grasp of subscription funnel economics — you know what moves conversion and retention rates and why.
• A strong, clear writer who can match a brand voice and craft copy that converts.
• Comfortable turning data into action.
• A builder mentality.
• Able to manage multiple projects in a fast-moving environment.
• Genuine enthusiasm for local journalism and the communities it serves.
• Exceptional verbal and written communication skills.

Bonus Points For

• Experience in podcast, audio, or newsletter media.
• Experience developing or packaging editorial products for paid audiences.
• Experience using AI tools to speed up copy testing, segmentation, or personalization workflows.

Benefits

• This position is full-time and remote, with excellent benefits.
• Salary range is $65,000-$80,000, depending on experience.