Role Description
City Cast is hiring a Lifecycle Marketing Strategist to drive the next phase of City Cast DCβs member growth, engagement, and retention. This is a high-impact, high-autonomy role for someone who wants to build a lifecycle program in a collaborative, fast-moving environment.
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Own mid-funnel and bottom-funnel lifecycle strategy: trial-to-paid conversion, renewal, churn prevention, and win-back.
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Build automated, behaviorally-driven lifecycle journeys and ad hoc campaigns across email, website, podcast, and social.
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Identify opportunities for AI integration across lifecycle workflows.
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Help shape the structure and packaging of City Cast DC's subscription tiers and value proposition.
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Partner with editorial and audience teams to promote subscriber benefits like original paywalled content, member events, swag, etc.
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Maintain clear project plans to translate to the larger team.
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Identify key audience segments to track and target.
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Own day-to-day CRM and ESP execution β segmentation, sends, automation builds, and list health.
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Write or closely direct copy for all lifecycle touchpoints: emails, landing pages, in-podcast CTAs, and renewal reminders.
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Track and report on core subscription metrics: conversion rate, churn rate, LTV, and net subscriber growth.
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Translate data into clear recommendations and share findings with key stakeholders.
Qualifications
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2β5 years in lifecycle marketing, CRM, retention, or growth β ideally at a media, subscription, or DTC company.
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Hands-on experience building automated email journeys and lifecycle campaigns in an ESP (Sailthru, Beehiv or equivalent).
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Familiarity with membership tools like SupportingCast, Memberful, Piano, or Monetization OS.
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Solid grasp of subscription funnel economics β you know what moves conversion and retention rates and why.
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A strong, clear writer who can match a brand voice and craft copy that converts.
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Comfortable turning data into action.
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A builder mentality.
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Able to manage multiple projects in a fast-moving environment.
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Genuine enthusiasm for local journalism and the communities it serves.
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Exceptional verbal and written communication skills.
Bonus Points For
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Experience in podcast, audio, or newsletter media.
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Experience developing or packaging editorial products for paid audiences.
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Experience using AI tools to speed up copy testing, segmentation, or personalization workflows.
Benefits
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This position is full-time and remote, with excellent benefits.
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Salary range is $65,000-$80,000, depending on experience.