[Hiring] Lifecycle Marketing Specialist @Odd Bunch

Role Description

We're looking for a Lifecycle Marketing Specialist (Email) to bolster and scale our lifecycle marketing program. This is a hands-on, execution-focused role for a sharp, detail-obsessed individual. You'll be building, QA'ing, scheduling, & optimizing emails across Klaviyo — spanning campaigns, flows, segments, and continuously testing new strategies.

Parts of your week will be highly operational (building emails, QA, segmentation), while others are more strategic & analytical (spotting trends, understanding performance, implementing improvements). This role is ideal for someone who wants real ownership, strong mentorship, and lifecycle marketing experience within a rapidly moving, impact-driven startup.

What You'll Do

• Run Email Execution End-to-End
  • Build and launch campaigns in Klaviyo using our templates and brand guidelines
  • QA everything before send (links, formatting, dynamic content, segments, timing, mobile)
  • Ideate on copy based on established strategies and email cadences before handing off to the design team to create
  • Coordinate closely with design + lifecycle to hit weekly deadlines
  • Perform day-to-day email marketing activities, including campaign setup, scheduling, testing, tagging, and deployment of various campaign types.
• Support Lifecycle Operations
  • Maintain existing segments to ensure the right audience gets the right message
  • Edit and maintain existing flows (welcome, post-purchase, abandoned checkout, etc.)
  • Build segments based on established best practices, and ideate on potential segments and audiences
• Test, Learn, Report, Repeat
  • Lead A/B testing across subject lines, creative, messaging, and timing
  • Monitor performance daily and flag outliers or areas of concerns
  • Identify patterns, dips, & opportunities in performance, while actioning on strategic & creative ideas to improve results
  • Document processes and improve workflows through continuous iteration

Qualifications

• 1–2 years in email marketing, CRM, lifecycle, or marketing operations
• Hands-on experience with Klaviyo (campaigns, segments, flows required)
• Strong attention to detail — especially in QA and campaign setup
• Solid understanding of segmentation and audience logic
• Comfortable writing and editing email copy (AI tools welcome)
• Organized, reliable, and comfortable working in a fast-paced environment
• Curious and thoughtful — you're comfortable asking questions, noticing patterns, and suggesting ideas

Benefits

• Health plan available after 6 months
• RRSP and pension plan available at 12 months
• Remote work with a flexible schedule
• Free grocery plan
• Paid Time Off (PTO)
• Strong potential for growth within the company
• Compensation based on experience and qualifications
• Annual bonus potential