[Hiring] Lifecycle Marketing Specialist @PracticeTek

Role Description

PracticeTek is seeking a highly driven Lifecycle Marketing Specialist to join our team. The Lifecycle Marketing Specialist will lead email strategy and execution for all levels of the funnel and partner with stakeholders across the business to deliver on key campaigns and initiatives. This is an onsite or remote position.

What You Will Own

• Email Strategy and Execution: Lead out on the development of the comprehensive email strategy for every stage of the funnel, with an emphasis on driving conversions.
• Automation Management: Create and manage triggered and personalized campaign flows.
• Copywriting and Content Creation: Write compelling email copy that resonates with target audiences and drives desired actions. Edit and refine copy received from other team members.
• Audience Segmentation: Utilize data-driven insights to segment email lists and tailor campaigns to different audience segments, maximizing relevance and engagement.
• Campaign Management: Work across teams and stakeholders to plan, create, and launch email campaigns, including promotional, transactional and triggered emails, ensuring alignment with overall marketing objectives and brand voice.
• List Management: Oversee the growth and maintenance of email lists, ensuring compliance with data protection regulations and best practices for list hygiene.
• Performance Analysis and Reporting: Monitor and analyze full-funnel email campaign performance, including open rates, click-through rates, conversion rates, and overall ROI.
• Testing and Optimization: Design and implement robust A/B testing to experiment with different email elements to improve campaign performance and identify best practices.
• Email Schedule and Workflows: Develop and optimize processes to ensure effective production schedule and timely deployment of emails.
• Continuous Improvement: Ensure PracticeTek is operating at the forefront of email and automation advances in technology, tools, and best practices.

How Success is Measured

• Lead Generation: Achieve email lead generation targets and support other business growth goals.
• Email Engagement: Maximize opens, clicks, and conversions, while keeping unsubscribe rates within effective parameters.
• List Growth and Optimization: Monitor database health and help expand our audiences.

Qualifications

• Bachelor's degree in marketing or a related discipline
• 2+ years of experience in lifecycle marketing
• HubSpot certification
• Excellent project management and organizational skills, with a proven ability to juggle multiple projects and manage competing priorities and tight deadlines.
• Strong interpersonal skills, including the ability to interact with leaders and highly intellectual thinkers.
• B2B SaaS experience is preferred
• Salesforce experience is a plus
• Asana Project Management experience is a plus

Benefits

• Comprehensive health, dental, and vision coverage options
• Wellness benefits that support lifestyle, behavioral health, and overall wellbeing
• Flexible paid time off, sick time, and 10 company-paid holidays
• 401(k) plan with company match to help you build your future
• Culture Committee driving initiatives that spark connection, fun, and belonging
• A workplace powered by innovation, collaboration, and energy every day